imoo entered the Indian market in 2023 with the launch of kid watch phones. During an exclusive interaction with Mobility Magazine, Mr Punit Yadav, Senior Manager, imoo India talks about the brand, its positioning, policies and the future envisaged.
Journey
imoo is a global leader in children’s electronics, dedicated to developing cutting-edge technology that enhances children’s lives and provides peace of mind to parents worldwide. Our journey began in 2016, driven by a mission to create a watch phone that facilitates communication and integrates features to ensure child safety, connectivity, learning, and overall well-being.
In 2023, we made our debut in India with the introduction of the Z1 kids’ watch. The positive response to our product has strengthened our commitment to the Indian market, motivating us to bring solutions that allow parents to stay connected with their children while accurately knowing their whereabouts.
With over 3% global market share in the wearable category, our presence underscores our commitment to delivering quality products that add significant value to both children and parents alike. Mr. Kimi founded the company with a vision to enhance children’s learning while giving parents the freedom to allow their children to pursue their interests. This vision materialised in the form of the imoo kids watchphone brand – the first phone designed specifically for kids.
Continuously keeping an ear to the ground, we discover gaps and address needs. We then return to the drawing board to develop new and improved products. Our lineup now includes the Watch Phone Z1, Watch Phone Z6 and the Watch Phone Z7 designed to be the 1st Phone for Kids.
The main vision is to lead the trend in the field of children’s high-tech products.
Guiding Principles
At imoo, our brand is built upon love and responsibility. Our guiding principle is simple: our own children are always the first users of imoo products. We aim to be their heroes and see their smiles when they experience imoo’s offerings. Therefore, each product is crafted with honesty, ensuring quality, and meeting the needs and desires of consumers. Behind it all is a dedicated, hardworking team committed to our mission.
Opportunities in kid’s smartwatch segment in India
We see tremendous potential for growth in the kid’s smartwatch segment within India. However, it’s important to note that in the Indian market, this category is still in its nascent stages. Globally, the kids’ smartwatch market size was estimated at USD 1,296.3 million in 2022 and is projected to grow substantially, reaching USD 4,853.3 million by 2032. As the market continues to evolve, we anticipate increased awareness and adoption of these devices, particularly as parents recognize the benefits they offer in terms of safety, communication, and monitoring.
Research & Development
At imoo, our Research & Development (R&D) stands as the bedrock of our innovation journey. With 100% in-house R&D capabilities, we pride ourselves on creating groundbreaking products that redefine technological limits. Quality isn’t merely a goal; it’s an essential aspect guiding every step of our R&D process.
A cornerstone of our success lies in our patented technology. We’ve secured an impressive number of patents, including 865 utility patents, 985 invention patents, and 227 design patents. These patents not only showcase our dedication to innovation but also highlight the unique solutions we bring to the market.
In addition to innovation and quality, we prioritize data security and regulatory compliance, including adherence to GDPR standards. We understand the significance of safeguarding user data, and stringent measures are in place to ensure the security and privacy of our customers’ information.
Our R&D team comprises some of the industry’s brightest minds, continuously pushing the boundaries of possibility. Through relentless innovation and an unwavering commitment to excellence, we remain at the forefront of creating cutting-edge products that enhance the lives of our customers.
Future Plan – Innovations
As we look ahead, innovation remains at the core of our strategy. We’re committed to pushing the boundaries of technology to bring even more groundbreaking products to market. This includes further advancements in our existing product lines, as well as exploring new segments to expand our offerings. In addition to our flagship watchphones, we’re exploring opportunities in related areas such as wearable technology and smart devices for children. Our goal is to continue creating solutions that prioritize child safety, connectivity, and well-being while adapting to evolving consumer needs and technological advancements. Furthermore, we’re constantly evaluating new markets and partnerships to expand our reach and introduce our products to a wider audience. This includes exploring international markets and collaborating with key stakeholders to ensure our products meet global standards and regulations. Overall, our roadmap is focused on innovation, expansion, and collaboration as we strive to remain at the forefront of the industry and continue making a positive impact on the lives of children and families worldwide.
Covered By: Mobility India / imoo
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