Rock Music has emerged as a leading company in providing mobile accessories. During an exclusive interaction with Mobility Magazine, Mr. Mayank Narang, MD, of RockMusic takes us through the growth path, the key strategies followed, and the way forward.
Journey
RockMusic started in 2015 and now has a wide range of products like data cables, power banks, earbuds, TWS chargers, cables, data, neckbands, and mobile accessories. The brand provides a perfect blend of innovative technologies, unique designs, and compelling prices. With 10 years of industry experience and overwhelming customers, it has a favourable voice among customers for its quality and popular products.
Headquartered in Delhi, RockMusic has been a leading provider of various power backup devices and other electronic products for the past 16 years. A one-stop shop for any and every electronic and portable mobile accessory.
Strategy
RockMusic follows a two-pronged approach to push for greater mass adoption of mobile accessories. The first is to keep improving on the performance and quality of these products even as they continue to innovate on the form factor itself.
Rock music is not just a genre of music but also a brand that has made a foray into the consumer electronics market. Leveraging its association with the vibrant and rebellious spirit of rock music, the brand offers a range of products that cater to music enthusiasts and tech-savvy individuals alike.
RockMusic believes that technology should be trendy and innovative yet affordable without compromising on quality. The brand has been spearheading innovation in product ideas, balanced with a supreme quality and pricing policy.
Products
The company’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at the most affordable price points, targeted at a young and widely addressable audience.
Trends
The products are designed to match the ever-evolving consumer lifestyle, offering a complete mobile solution to users at the most affordable price points. With the keen objective of attracting the young generation with a relevant fashion-forward offering in line with the brand DNA of quality and technology, RockMusic is taking the next step in its journey.
Growth envisaged
RockMusic aims to foster commitment to stringent quality control and the use of advanced technologies to ensure bets quality products at the most affordable prices. It is also planning to widen our portfolio to 250 products by the end of 2024. The company also aims to extend and strengthen its reach in the southern region as well.
Mr. Mayank says, “RockMusic believes that technology should be trendy and innovative yet affordable without compromising on quality. We aim to widen our portfolio to 250 products by the end of 2024 and strengthen its reach in the southern region.”
Covered By: Mobility India / RockMusic
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