RockMusic is a brand that specialises in providing technology products at the most affordable prices to its users. During an exclusive interaction with Mobility Magazine, Mr. Mayank Narang MD RockMusic ,elucidates about the various aspects of brand building and the stringent strategies followed to create and maintain a strong brand image in the competitive market.
Vision
The main aim of the brand is to provide innovative technology at the most affordable cost. Rockmusic is synonymous with innovative designs, affordability, and consumer satisfaction.
Market Positioning
Rockmusic has the widest range of speakers, almost 50–60 speakers at the most affordable range. The speakers are excellent in quality, ergonomically designed and engineered for greater clarity and sound, and offer big beats on the go. All the speakers have long-lasting batteries and playtime. The body is constructed of durable materials, which offer all-around durability.
Range of Products
RockMusic offers a wide range of products, ranging from chargers, cables, data, neckbands, and mobile accessories. The brand provides a perfect blend of innovative technologies, unique designs, and compelling prices.
Changing Trends
Spearheaded by Mr. Mayank Narang, RockMusic is committed to bringing you high-quality products that boast reliable components with sleek exteriors. RockMusic is committed to creating a smart, connected, and trendy lifestyle for all ages and is inclined to bring the most innovative, cutting-edge technology to provide the best technology products at the most affordable prices.
The company is dedicated to delivering exceptional products that elevate our customers’ listening encounters. It has kept pace with changing trends and crafted mobile accessories that are unique and cater to all age groups.
Consumer Preferences
Situated in Delhi, RockMusic has been focusing on products since day one, and that is what consumers love about the brand. Rockmusic always endeavours to get the best quality products to consumers while catering to their needs.
Large Consumer Base
RockMusic enjoys a strong customer base and has been able to position ourselves as a great leader in mobile accessories with a focus on a strong consumer base with high-quality products at affordable prices.
Mr. Mayank Narang says, “Our brand policy is to provide the best products to consumers at the most affordable prices. Being a leading player in the consumer electronics industry, we always strive to provide innovative products to our customers at the best possible prices. Our speakers are designed to provide a 3600-degree sound experience.”
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