Rock Music provides technology products at the most affordable prices to its users. During an exclusive interaction with Mobility Magazine, Mr. Mayank Narang, MD, Rock Music, reveals the various strategies, the upcoming launches, etc.
a. How do you position your company in the market
Over the years, Rock Music has positioned itself as one of the leading companies that provides consumers with the best innovative products at the most pocket-friendly prices. The main aim of Rock Music is to focus on the value of customers money, comfortability, and needs for technology. Moreover, the brand offers products that are comfortable and pocket-friendly with the latest technology.
b. Discuss the various products and how do you manipulate the evolving trends.
The growth of the smartphone industry over recent years has boosted the smartphone accessories market as well. Besides, there are other reasons for the surge in the mobile accessories market. The vision of Rock Music is to provide innovative technology at the most affordable cost. Rock music is synonymous with innovative designs, affordability, and consumer satisfaction.
Rock Music amalgamates technology and offers a wide range of products, ranging from chargers, cables, data, neckbands, and mobile accessories. The brand provides a perfect blend of innovative technologies, unique designs, and compelling prices.
c. Define the strategy incorporated for it.
Making the changes needed to become more consumer-centric is incredibly difficult for companies, given core industry dynamics and a rapidly evolving technological landscape. Understanding the needs of consumers is the key strategy for Rock Music. The brand has effectively focused on filling gaps in specific verticals by delivering the best technology.
Rock Music has realized that there has been considerable growth in the audio segment over the past few years. The growth is being driven by several factors, including the increasing popularity of smartphones, the falling cost of internet connectivity, and the growing demand for portable and versatile audio devices. Consumers are turning to wireless audio equipment with the emergence of wireless innovations, including Bluetooth and Wi-Fi. This continuous change has resulted in an upsurge in demand for earphones and headphones. Furthermore, these gadgets’ easy functioning, dependable sound quality, and small shape are among the elements propelling the industry.
Rock Music has understood the pulse of the needs of consumers and has come up with the widest range of speakers, almost 50–60 speakers at the most affordable range. The speakers are excellent in quality, ergonomically designed and engineered for greater clarity and sound, and offer big beats on the go. All the speakers have long-lasting batteries and playtime. The body is constructed of durable materials, which offer all-around durability.
d. How do you deal with partners.
Leveraging channel partners is an effective way to scale the organization, and the nurturing of relationships with partners is very imperative for the growth of the company. Rock Music always feels that robust communication is the main forte, and it helps facilitate the seamless transmission of vital information about the various products. Regular communication with the partners entails clarity and empowers them to promote the offerings in alignment with the company’s vision and mission, ensuring a cohesive and consistent message.
e. Discuss the roadmap ahead- how do you see yourself in the next 5 years.
Going forward, Rock Music’s genesis will be propelled by the mission to extend the reach of top-quality branded gadgets and mobile accessories to consumers across all sectors, verticals, and strata of society at the most affordable prices. We plan to foster commitment to stringent quality control, and the use of advanced technologies ensures that customers receive accessories that meet or exceed their expectations, fostering trust and loyalty.
Covered By: Mobility India / Rock Music
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