Being a user centric platform, Roposo has always evolved owing to its users demands. A fashion social network of the country, Roposo observed that its users were sharing their lives extensively through the platform – there was a need for a space where people can express and connect freely, and also showcase their talent. Standing up to the expectations of its 4 million users, Roposo is now an open platform – there’s a plethora of content to be discovered, and Indians have a great potential as producers. Since 2016, Roposo’s user engagement has increased 100% – from 2,00,000 posts a month to 15,000 posts a day. To top it all, with a thriving Bazaar of home sellers, Roposo targets a revenue of 120,000 dollars a month in a year’s time. The unique Indian platform aims to break-even by mid 2018.
Roposo is a tailor-made platform for the Indian millennials – extremely interactive, super-fun, and easy-to-use while packing in features that amplify every story into a unique experience! The all new TV-like browsing enables the users to enjoy auto-play posts and a full-screen view – discovering a whole new social world. An array of themes – Gabru, Top-Notch, Musafir, Ha-Ha TV, and a lot more – have something for everyone, users can watch what they like according to their mood and preferences.
With creative desi GIF stickers users can now add a bit of themselves to their stories and up that oomph factor at the same time. The app lets the users add voice-overs and music to their homemade videos and photos – personalising the whole experience. Interest based channels give the users a platform to showcase their talents and connect with an audience that resonates their thoughts and opinions – every Roposo user is a star, and the world is their stage.
Commenting on the latest launch, Mayank Bhangadia, CEO and Co-founder, Roposo, said, “Roposo is the quintessential and comprehensive expression station of India. Every user on Roposo can consume, as well as share experiences and content according to their liking. Videos are the new trend, and we are here to make the best of it. Creating a unique ‘TV by the people’ experience on the digital domain – Roposo will act as a fresh outlet for users to let their inner stars shine on a global platform!”
