Samsung Unveils 2021 TV and Soundbar Lines along with The Premiere


Samsung Electronics unveiled its 2021 TV line-up, with a new collection of Neo QLED TVs, as well as its expanded lifestyle category and UHD TV range. It is also bringing The Premiere, the world’s first HDR10+ certified triple laser projector with 4K resolution to market.

The 2021 portfolio brings the latest advancements in technology and artificial intelligence (AI) to offer an unparalleled viewing experience that fits every individual’s lifestyle, needs and passion points. This year’s line-up is anchored by the flagship 8K (QN900A) and 4K (QN90A) models – pushing the large screen experience to the next dimension by delivering deeper blacks, vibrant colours and incredible sound wrapped in a stunning design.

“The role of TVs in our lives has evolved in the new normal, and this year, Samsung is introducing new line-ups and refreshed ranges to suit the changing lifestyle habits of consumers. With more Singaporeans opting for widescreen TVs, our new Neo QLED technology will be a game-changer, offering incredible contrast, colour and brightness to deliver exceptional viewing experience for bigger screens at home,” said Steven Koh, Director & Head, TV & AV Business.

Neo QLED: The Pinnacle in Big Screen TV– Samsung is bringing the Neo QLED models to the next stage with a new light source called Quantum Mini LED, which is precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimised for Neo QLED. The Quantum Mini LED is 1/40 the size of a standard LED. 

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design, which is a virtually bezel-less screen that offers an even more immersive viewing experience while retaining a sleek design and form factor. An anti-glare and anti-reflection coating have been applied to the screen for optimum visibility at almost any angle, regardless in the day or night. 

The Frame: Pioneering Lifestyle TV Experience– An all-new The Frame[8] will be introduced as part of Samsung’s extensive lifestyle TV line-up, along with new design forms and software upgrades. More original artwork will be included in The Frame to fit individual preferences. It also comes with AI-powered auto-curation technology that suggests artwork based on user’s selections. With a growing library of over 1,400 pieces of art from world-renowned institutions, one can easily curate their own personal art collection – right in the comfort of their living rooms.

Crystal UHD TV: Elevated Colour Vibrancy with Smart Features: Samsung’s Crystal UHD TV line-up will feature a brand new AU8000. The AU8000’s sleek AirSlim design makes it the ideal addition to any home. It features a 25mm thin profile and comes with an adjustable stand for users to place the TV at the desired height they want.

Samsung 2021 Q Series Soundbars: Sound That Matches the Visual: While Samsung TVs produce amazing sound from even the smallest of speakers, nothing beats the pairing of a Samsung soundbar with the screen to complete the home theatre experience.

Innovation in Sustainability: Samsung’s eco packaging solution will be introduced to all visual display and audio products in 2021, enabling consumers to repurpose TV boxes into small-scale pieces of furniture, thus responsibly managing waste generated from product purchases.