Samsung Unveils its 2020 Crystal 4K UHD TV & Unbox Magic 3.0, TV Range

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Samsung announced the launch of its 2020 Smart TV line-up with its Crystal 4K UHD and Unbox Magic 3.0 series. This new line-up has been designed to offer a naturally crisp and vivid picture quality with exceptional colors, great depth, and deeper contrasts, along with smart features for work-fun balance.

A perfect amalgamation of technology, aesthetics, and functionality, the 2020 Crystal 4K UHD TV line-up is powered by Samsung’s Crystal Technology that offers Dynamic Crystal Display with Crystal 4K processor for a lifelike 4K resolution and an inbuilt AI capability of upscaling the content to 4K quality. Due to Dual LED backlighting, it delivers unmatched contrast and picture quality irrespective of lighting condition and viewing angle. Featuring the latest Multi-View technology, the new line-up provides an enriched user experience by enabling seamless division of the screen into two parts with separate volume output control. This allows consumers to watch different content as per their preference on the same screen.

That’s not all, Crystal UHD TVs also sports an elegant three-side Bezel-less design to give a premium look to the wall. The new range covers multiple screen sizes ranging from 43-inch, 50-inch, 55-inch, 65inch, and 75-inch. The 2020 Crystal 4K UHD line-up will be available at Samsung Smart Plazas and all leading consumer electronics stores.

The Unbox Magic 3.0 series of Smart TVs have been designed to empower consumers to experience a world beyond a conventional television viewing. Available in 2 screen sizes –32-inch and 43-inch – Unbox Magic 3.0 series will take your Work from Home (WFH) and home entertainment experience to a whole new level.

The 2020 Smart TV range supports multiple voice assistants such as Samsung’s native Bixby and Amazon Alexa. Additionally, these new Smart TV models house a host of convenient features such as Personal Computer, Content Guide, Music System, Auto Hot Spot, Live Cast, and Home Cloud.

Delivering on the content consumption trend, the 2020 Smart TV range will offer consumers the option to choose from a wide range of OTT platforms such as – YouTube, Amazon Prime, Netflix, Disney+Hotstar, ZEE5, Eros Now, SonyLIV, Voot and so on. Offering convenience, the new models come with Samsung’s one remote that sports dedicated keys for popular OTT platforms like Netflix, Amazon Prime Video, and ZEE5.

On the productivity front, there would be a free subscription to Office 365, along with 5 GB of cloud storage space. The Smart TV range comes with the unique Personal Computer mode and is secured by multi-layered Knox for unmatched security and provides seamless access to Office 365 services over the cloud.

“The latest Crystal 4K UHD TV range with Crystal technology offers a breathtaking and immersive TV viewing experience and exceptional colors, underlining Samsung’s leadership in the 4K UHD TV segment. The new Smart TV line up builds on the content consumption trend, offering consumers the option to choose from a wide range of OTT platforms for an uninterrupted experience. We are confident the new line of Crystal 4K UHD TVs will further strengthen our market leadership in this segment,” said Mr. Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Samsung’s new Crystal 4K UHD TV range will be priced at INR 44,400 for the 43-inch (1m 08cm) version, INR 60,900 for the 50-inch (1m 25cm) version, INR 67,900 for the 55-inch (1m 38cm) version, INR 1,32,900 for the 65-inch (1m 63cm) version, and INR 2,37,900 for the 75-inch (1m 89cm) version. These models will be available across Samsung retail partner stores.

Samsung’s Unbox Magic 3.0 range will be available at a starting price of INR 20,900 and go up to INR 41,900. It will be available in two screen sizes – 32-inch (80cm) and 43-inch (1m 08cm).

Consumers can also avail My Samsung My EMI offer, with EMIs starting at INR 990 for 32-inch Smart TVs, INR 1,190 for 43-inch Smart TVs, and INR 1,990 for 49-inch and above Smart TVs models. In addition to this, a cashback of up to 10% on HDFC Bank, ICICI Bank, Federal Bank, SBI Cards is also available on all models. The new range of Smart TVs will come with a two-year warranty – a one-year standard warranty and a one-year extended warranty on the panel.