Samsung Electronics Co. Ltd. held the Samsung Developer Conference 2021(SDC21), marking the first-ever virtual developer conference for the company. Open to consumers, developers and partners, Samsung announced a suite of services and product solutions to shape, design, and create seamless experiences that integrate easily into today’s changing lifestyles.
During the event, Samsung highlighted its consumer-centric approach to innovation. In particular, the company showcased how advancements in AI, IoT and security work alongside the breadth of Samsung’s portfolio to create experiences that fit into how people live, ultimately unlocking a new era of connectivity and collaboration.


“We are proud of the pioneering work we are able to do in partnership with the creative developer community,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “As society becomes more closely connected through new tools and devices, we want to make people’s lives easier and smarter – wherever they are.”
A strong platform of technologies across AI, IoT and security enhances the consumer experience and accelerates the ability of developers to build creative applications. Samsung detailed its plans to strengthen core platform technologies such as Bixby, SmartThings and Samsung Knox.
During the SDC21 keynote, Samsung announced improvements to Bixby, which has become a central part of the user experience for more than 300 million Samsung devices. Bixby now uses on-device AI and deep neural networks to process commands on devices themselves. Thanks to on-device AI, this development makes the service up to 35% faster than before.
For developers, Samsung also announced the Bixby Home Platform, which serves as an intelligent layer between Bixby’s natural language processing and SmartThings. With the platform, voice commands can now be executed more intelligently, taking into account the state and context of various devices.
Samsung made further announcements with regard to SmartThings, including how the platform will be fully integrated with Matter, the newest standard in smart home compatibility. Matter solves developer interoperability challenges and with an expansive list of partners, will be the catalyst that makes smart home connectivity nearly effortless. SmartThings Hub software will also be embedded into the Samsung product portfolio, which includes Samsung Smart TVs and Family Hub refrigerators.
Based on its ‘Screens Everywhere, Screen for All’ vision, Samsung continues to build on its position as the world leader in TVs by developing new experiences that enhance connectivity, functionality and immersive entertainment. At SDC21, Samsung introduced various ways that Samsung TVs are enabling new experiences,
For enterprises, Samsung will launch Tizen for Business. This service supports interactive e-boards in schools, kiosks in malls, and even displays in restaurants, airports and subways. With new management portals, businesses can conduct real-time monitoring and control screens remotely, easily applying settings to multiple devices with one simple touch.
With the Tizen TV Platform Licensing, manufacturers who want to introduce a premium TV platform like Tizen can do so quickly with minimal cost. This enables them to use the Tizen TV presence to promote their products in the Smart TV market, and ultimately, help more consumers enjoy Tizen.