Samsung, India’s most trusted consumer electronics brand, has introduced an industry-first advanced smart clothing care solution with the launch of its innovative new AirDresser. This latest innovation from Samsung uses powerful air and steam to remove dust, pollutants and germs, refreshing and sanitizing clothes to provide easy and convenient garment care in luxury living and working spaces. AirDresser introduces a new standard of clothing care that addresses unmet consumer needs for a more efficient method of refreshing, revitalizing, deodorizing and relaxing light wrinkles from their clothes on a daily basis.
Consumers want to be able to take better care of their clothes, especially if they are made of delicate materials. They can now quickly and conveniently freshen up their outfits at home to always look their best, while saving time and money, cutting down on frequent washing or trips to the dry cleaner. The JetSteam in the AirDresser sanitizes clothes and eliminates 99.9% of viruses and bacteria including, influenza, adenovirus and herpes virus. The AirDresser is also a great choice for corporate boardrooms, VIP lounges, clubs, hotels, luxury retailers, designers, among others.
“Consumers around the world have come to expect that Samsung products offer practical solutions to make their lives more convenient. Created with our deep knowledge of consumer needs and using cutting-edge technology to transform how we care for our clothes at home, AirDresser serves as an efficient solution to refreshing clothing every day. We are confident that consumers will enjoy better clothing care and easier maintenance with AirDresser as it sanitizes clothes and eliminates 99.9% of viruses and bacteria and it will go on to become an essential home appliance just like the washing machine and dryer,” said Mr. Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.
Air Dresser will also be available through Samsung’s B2B channels for use in corporate offices, co-working spaces, high-end retail, luxury hotels, restaurants, sports centres among other spaces.