Stuffcool is India’s leading tech accessory brand, with a wide range of accessories. During an interaction with Mobility Magazine, Mr. Hemang Budhdeo, Founder and Director of Stuffcool, hediscusses the journey so far, the strategies adopted, and the future path ahead.
Inception
From 2014 to 2023, in nine years, the team at Stuffcool realised that consumers care more about the actual value our unique products provide than price. The idea was to be the go-to brand for charging solutions, and Stuffcool has been working tirelessly towards this goal to localise innovations, be the first to differentiate in this category, and look cool while doing it.
Vision
Stuffcool was launched with a vision to make top-quality accessories for favourite gadgets more affordable and approachable to Indian consumers. The company has the largest range of PD Fast Chargers and MagSafe Power Banks in India.
Market Opportunities
India is a massive market for all consumer products. As per the last published report, India’s smartphone market is at about 147 million units per year, with premium smartphones (above the price point of Rs. 30,000) at 15 million units in 2023 and growing at a 12% CAGR. Globally, a rapid “premiumization” of the smartphone market has been seen, wherein more and more premium smartphones are selling year on year. Apple is the biggest contributor to this trend, and Apple will own about 45% of the market share in the premium smartphone market in India in 2022. Apple is likely to further gain market share with a more India-focused approach. Most of these premium smartphones do not come with a charger in the box, which has created a need for consumers to look for charging solutions that fit their needs. No longer would a consumer be tethered to a single-port plain charger and would look for solutions to charge their personal device ecosystem of phones, wearables, and Audio devices. The wearable and audio industries in India have become one of the biggest consumer categories now.
Strategic Model
At Stuffcool, Innovation and accessibility are the two pillars on which the brand thrives. Stuffcool is the category leader when it comes to innovation. It was the first to launch the first GaN charger in India in 2020 and the first MagSafe Powerbank in 2022, and we continue to innovate in our segment. All these innovations and killer tech products are available wherever consumers are looking, across channels, and across the geography of our country.
Manufacturing opportunities
India has gained a lot of momentum in manufacturing, and this is likely to improve in the long run. 100% of Stuffcool’s wall chargers and power banks are Made in India. From a 120-watt desktop charging station to a range of Magsafe powerbank, Stuffcool is designing and making all these innovations right here In India.
There is a fantastic network of quality OEM Establishments in India that help realise its vision of developing top-quality charging solutions locally. Stuffcool designs, injection moulds, and even creates its own PCBAs indigenously, which helps it make its charging solutions more accessible to the average Indian consumer.
R&D
The product development ethos of Stuffcool is two-pronged: customer-obsessed and future-proof. It develops products that enhance its consumers’ experiences with their favourite devices while at the same time making sure that the technology used is future-proof and forward-looking. Stuffcool has many firsts in its segment, and we will continue to strive for excellence in any new product or category we develop.
Future Roadmap
With the increased adoption of wearables and audio products and the premiumization of smartphones, there is a big opportunity to develop products that can provide another level of convenience when it comes to charging these devices. With the launch of Spatial computing by Apple, Stuffcool is further excited to enhance the experience of consumers to get the most out of this new surreal experience. The industry is ripe for disruption, and Stuffcool is looking to be the forerunner in providing top-quality charging solutions, no matter the device.
Mr. Hemang Budhdeo says, “At Stuffcool, Innovation and accessibility are the two pillars on which the brand thrives. We were the first to launch the first GaN charger in India in 2020 and the first MagSafe Powerbank in 2022. This is a fantastic time in our industry where consumers now own their own personal ecosystem of devices.”
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