Swipe’s marketing team has just produced what could be its best work yet — and definitely it’s a ground-breaking plot. Swipe nails the vibe here, with all the hallmarks you’d expect. The home-grown brand offered consumers an amazing opportunity to win a helicopter ride. One lucky winner unboxes Swipe’s most advanced offering till date ELITE MAX with Mr. Shripal Gandhi, Founder and CEO of Swipe Technologies, mid air @25,000 feet.
“For the Elite Max, Swipe has taken care to create a memorable unboxing experience. Attention to detail was applied not just in crafting the smartphone but traditional unboxing also got a full makeover. Before the launch, to build an intrigue, we wanted our fans, users and followers to participate in #TheMaxLife contest on Facebook. We received an amazing response for the contest. The winner was rewarded with our new launch ELITE Max. In addition, the winner also experienced a helicopter ride with me. “, said Swipe Founder and CEO Shripal Gandhi.
It is not that these are just one-off stunts. This is how Swipe has always built their brand through an unconventional & radical approach. Being always fun, sometimes crazy and consumer-driven helps a company build trust with customers and increases customer engagement.