Cellbay, the multibrand mobile retail chain based out of Hyderabad deals with all prominent brands, has completed its journey of 6 years.
During an interaction with Mobility Magazine, Mr. Nagaraju Soma, Managing Director, Cellbay, detailed the journey, the brand policy, and the radical changes adopted to create the potential value for its customers.
Cellbay provides the best retail chain business and has successfully crossed 33% of customers’ repeated purchases, thereby reiterating the company’s goal of becoming an established leading retail group in mobile phone business.
This achievement is phenomenal in the history of the retail industry in India and the brand definitely plans to exceed the benchmark in the years to come. The main focus of activities is on customer experience improvements, cost efficiencies, better analytics, and revenue optimisation, as well as operational excellence.
The Pillars of Success
The success of the brand focuses on the 5C Mantra: Clarity, Customer, Culture, Challenges, and Confidence. The philosophy and mantra go hand in hand and are the reason for the grand success of the brand. The employees are the brand ambassadors for Cellbay. The brand has been one of the most successful brands in the Southern region and is moving forward to take the brand to the next level in five years, meeting a milestone of over 200 stores.
The brand has started to extend their marketing strategies online and feels that the after-sales service and the customer experience are of prime importance to the end consumer. As per its strategy, Cellbay offers products at a reasonable price and keeps the customer able to feel and touch the products.
Excellent customer service
Customer satisfaction is key to the success of any business venture. Customers who are happy with the service will continue doing business with Cellbay. Cellbay always treats the customers as brand ambassadors. Well-trained employees know how to provide excellent customer service, including handling complaints and resolving problems quickly and efficiently. They also create a positive environment in which customers feel welcome and valued.
Adaptable to Shifting Trends
The journey has witnessed a lot of technological changes over the years and constantly pushed ahead of the culture. Cellbay is one of the fastest-growing mobile retail chains in Telangana. The things which make Cellbay successful are its reach, after-sales services, availability of mobile phone brands, mobile phone accessories, and most importantly, the trust of its customers.
Strategic Business Model
Keeping the changing customer preferences in mind, Cellbay adopts immense strategies and aims to keep pace with the latest technological trends and bring the most innovative products to its customers.
The company has always changed its dynamics of the business model and marketing strategies to provide the best services. The brand believes that touch and feel are the core competencies of its existence and strongly feels that the customers are its brand ambassadors.
Cellbay is expanding its wings across nooks and corners of the country, providing after-sales service along with the best products. The brand has always endeavoured to realign stores in terms of location for a better customer experience and ambience for an improvised experience.
The main aim of the company is to ensure that every customer has the best shopping experience. The brand strives its best to identify customers’ pockets, state of mind and provide the most innovative products in the same shop under the same umbrella.
As per Mr. Nagaraju Soma, Managing Director, Cellbay says, “The esteemed customers” are our brand ambassadors and we thank them deeply for trusting us and being the true testimonial for this great achievement. The achievement of 33% of our sales happened from repeat purchases. We strongly feel that they are the people behind achieving the magic number of repeated purchases. I sincerely admire and thank them for their commitment and ownership towards Cellbay, and we feel that it is just the beginning and we will soon be the best retail chain in the entire country. “