After its successful launch in Indian online TV space , Thomson smart Tv’s marks its 1st anniversary this April. Witnessing a consistent surge in demand from across India, Thomson has created a phenomenal brand recall, amongst its discreet and price-conscious consumers in just one year. At the back of this success, Thomson also announces its Anniversary Sale on 21st April, 2019 at 12 AM Only on Flipkart with discounts of up to INR 10,000.
Living upto its global positioning of “friendly technology”, the brand has well-kept its promise and launched over 10 SKU’s at affordable prices in the year gone by. Growing at an average of 35 per cent quarter-on-quarter, the brand is bullish about India and is eyeing revenues of about ₹500 crore in the next 2-3 years span. Having set an ambitious target of 6-7 percent market share by 2020, Thomson continues to bank heavily on e-commerce as its key driver of marketing sale & distribution, which is sure to strengthen its foothold.
According to Avneet Singh Marwah, CEO, SPPL (Super Plastronics Pvt. Ltd., exclusive brand licensee of Thomson in India), “It’s been a fantastic journey so far, we humbly thank all your customers. Just in one year we have become fastest smart tv brand in the country. Currently we are number two online brand In India, we are excited for this year. You will find more technology tv products from Thomson, which is customise for India consumers. Need to thank Flipkart as they are our Strategic Partners, currently Thomson TVS are available in close to 16000 pincodes.”
Some of the recent research suggest that the potential for Tv sales in India is close to 14 million sets a year, with smart TVs accounting for about 65 percent of this. Riding high on such industry estimates Thomson will continue to push the envelope and offer a great line-up of launches this year too.
Some of the key milestones achieved by the brand in the fiscal year 2018-19 are –
1. March 2019: launches India’s first 40, 4k
2. February 2019 : announces integration with ZEE 5 as content partner !
3. December 2018: announces investment of 150 crores in new manufacturing!
4. October 2018: Thomson tops number 3 position in online Tv sale!
5. September 2018: launches 50 and 55 4k UHD Tv’s
6. July 2018: sells 30,000 units in 45 days!
7. June 2018: launches non-smart Tv’s – 24, 32 and 50
8. June 2018: launches an all new UI
9. April 2018: launches 43 4k; 40 smart and 32 smart
Speaking about it’s association and the brand’s tremendous success, Hari Kumar G, Head – TVs & Appliances, Flipkart, said, “We congratulate Thomson for completing 1 year in India. Thomson’s portfolio on Flipkart has helped our pan-Indian customer base get intuitive technology at affordable price points. We look forward to continuing to partner with them as this ties in with our commitment of driving innovation as India’s most trusted destination for TVs.”