Over the last few years UBON has grown dramatically and it’s imperative for the brand to reflect and promote the values it lives by. On this front, the electronic brand stepped forward on Yellow Day by unveiling its unique #Yellowiscolorofmylife campaign to connect with its target audience. The campaign highlighted the significance of UBON’s yellow colour packaging which the brand is following since its inception.
The #Yellowiscolorofmylife campaign boasted of a unique concept based on theme of fitness & music, and also subtly draws a connection with the brand tagline “born to be free”.
The brand with its innovative take played with the colour yellow across all social media platforms for a period of one week to get the buzz going, thus garnering the attention of the target customers. The campaign received over 80k views and likes on social media platforms.
It is also noteworthy to mention that the colour yellow carries a specific story relevant to the brand and in fact goes beyond just supporting a marketing campaign. For UBON the yellow colour depicts zest for life- vibrant, energetic and playful; in line with its core philosophy, born to be free.
Noted celebrities like Millind Gaba, Tony Kakkar, The Great Khali, Sangram Chougule, Indian hockey player Udita Duhan and IPL Lucknow Super Giants Batsman Karan Sharma India U-19, Wicket Keeper/Batsman Aaradhya Yadav also joined the hands and promoted the #Yellowiscolorofmylifecampaign.
The 7-day campaign was promoted both through media and social media platforms. It had shortlisted young Instagram Influencers to promote this campaign; mix of both male and female influencer. Each influencer announced the campaign in an interesting and creative way and they asked their followers to post pictures with anything which is in yellow colour and how they connect with the colour. Subsequently, brand announced one winner through a lucky draw who received the Apple iphone 13 pro as a gift.
Each creative content of the campaign drew a relation between UBON & unique relevance of the yellow color and how brand relates to the yellow colour and the concept of freedom of living life.
“The brand has always had its finger on the pulse of its target group and appealed to today’s generation through its product, technology and content which is relatable to them. Extensive consumer research over the years has helped UBON stay ahead of the curve and tell stories that resonate with them. With our campaign #Yellowiscolorofmylife we had focused on creating engaging and relatable content for our key target group as we truly believe it is about creating content which they can interact with.
Since inception our packaging remains the same as it represents who we are and better connect with our consumers. With our wide online and offline presence and an extensive Made in India range, we intend to be the preferred choice of every citizen looking for tech-savvy gadgets across income classes. Today, UBON is known as a brand that celebrates India’s diverse population and different age groups armed with self-belief and confidence; breaking away from the shackles of life as they are born to be free,” Mr. Mandeep Arora, Managing Director, UBON said.
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