Videotex, India’s most trusted ODM and OEM for LED TVs, shares a quote on Surge in Smart TV Demand Marks Festive Season in India.
“In India, the festive season spanning from Onam to Diwali is a prime time for new product purchases. This year, we have observed a substantial surge in the demand for smart TVs. TV manufacturers in India have proactively increased their stock levels, reflecting the heightened consumer interest. It appears that Indian consumers now have greater affordability, leading to a preference for larger-screen TVs for an enhanced content viewing experience. Furthermore, the availability of diverse financing options has significantly bolstered consumer demand.
Both consumers and brands are showing a strong inclination towards premium products and certified smart TV solutions with advanced operating systems such as webOS TV and Google TV. Interestingly, while 32-inch TVs were traditionally the most sought-after, their demand has decreased, with consumers now favouring larger sizes in 4K. We have seen a 15% – 20% growth in demand for TV’s in 43″, 55″ and above, respectively. Videotex, anticipating this shift in demand, has proactively stocked up on inventory to meet the changing consumer preferences.
Despite the consistent rise in Open Cell prices, a critical component of smart TVs, we have managed to maintain competitive pricing thanks to our robust supplier relationships, brand partnerships, and supply chain planning.”
–Mr. Arjun Bajaj, Director, Videotex
Covered By: Mobility India / Videotex
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com/ roy@roymediative.com, 9811346846/9625243429.
