Bolo Indya has announced a strategic partnership with a Unitus Seed fund backed English learning platform, Utter. The association seeks to aid both the platforms in strengthening their user engagement and audience base across the country. As a part of the association, Utter will introduce its verified account channel on Bolo Indya to leverage over 40 lakh Monthly Active users with D30 retention of over 40%. Bolo Indya users will be able to watch Hindi to English learning videos through chatbots and expert instructors via short videos posted by Utter on Bolo Indya. Users will also gain access to engaging English learning content meant to help them in job interviews, BPO jobs and other blue collared jobs.
The content will be further amplified across social media pages of both Bolo Indya and Utter. The strategic marketing association comes from the resounding reach of both platforms. Before the ban on Chinese applications, Utter was popular in the Edutok segment of Tiktok. However, after the ban it has chosen Bolo Indya over any other home grown short video app because of the highest daily time spent by Bharat on Bolo Indya as compared to any other short video app.
Speaking on the association, Ninad Vengurlekar, Co-Founder and CEO, Utter said, “Our customer base is aspiring white collar youth from tier 2 and tier 3 cities. Our educational partnership with Bolo Indya will give us access to this segment in large numbers, engage them through entertaining English videos and offer them an option to download and learn on Utter App. We are hoping to see a huge traction on Utter through this partnership.”
Varun Saxena, Co-Founder, and CEO, Bolo Indya, said, “We are glad to have partnered with a leading English learning app Utter which has cemented its position with unique chatbot based learning offerings. It is a perfect synergy that sees two homegrown platforms come together, leveraging each other’s strengths.”
Bolo Indya is launching Bolo Talks as the new segment on the platform and this partnership is one of the first strategic partnerships which Bolo Indya is in the signing streak for the new segment that it looks as a further add on it to its already existing high value adding content segment for its user base that loves infotainment content and would play a role in the variety of content to offer as part of its personalisation engine for users.