As the excitement and enthusiasm around the festive season have begun in India, everyone eagerly awaits the festival of lights. Intending to bring true joy to people this Diwali, vivo, the innovative global smartphone brand, today announced the launch of its new campaign,”Joy of Homecoming”, across mainline and digital platforms.
Conceptualized by Dentsu Impact, the leading creative agency from the house of Dentsu Aegis Network India, the campaign encapsulates the role of smartphone photography in rekindling the joy of connection. Backed by a strong narrative and starring Kanwaljit Singh, vivo released a Diwali special digital film communicating vivo’s endeavor to strengthen bonds and bring families together with its smartphone photography capabilities.
The commercial starts with an elderly man who made his family capable of settling down abroad and lives alone with his caretaker in a big house. However, the distance between him and his grown-up children haunts him. Hence, he draws solace through the company of travellers who rent his house. The film then transitions to Diwali time when a youngster decides to escape the polluted city life and bonds with the old man during his stay. An emotional roller-coaster, the film ends on a happy note uniting the old man and his family, giving the message that Diwali is the festival of homecoming and is best celebrated with loved ones.
Photographsstimulate an emotional story in this film. We notice how family pictures trigger longing for his three kids and a granddaughter. The young traveler perfectly capturing the true emotions of the elderly man. The film aims to remind everyone that the festival of lights is fondly celebrated when the entire family gets together. As a consumer-centric brand, vivo aims to rekindle the family bond through emotions and connect them through pictures “KyunkiTasveeron ka Connection SeedhaDil se Hota Hai” (You connect with pictures straight from the heart).
Speaking on the campaign launch, Nipun Marya, Director Brand Strategy, vivo India, said, “As the world continuous to fight the novel coronavirus, the festival of Diwali holds special significance in these testing times. Through the ‘Joy of Homecoming’ campaign, we aim to bridge the emotional and physical distances between the families and spread happiness through smartphone photography. The festival of Diwali marks a new beginning in our lives and with our campaign, we urge everyone to celebrate and make it special. On behalf of vivo India family, I wish everyone a very happy and prosperous Diwali!”
