Vizin India Private Limited, is a Sonipat (Haryana) based prominent manufacturer of an extensive array of mobile accessories including Neckbands, TWS, Data Cables, Power banks, Bluetooth Speakers, USB Chargers etc. During an interaction with Mobility magazine, Mr. Gaurav Dureja, Director & Co-Founder, Vizin India Pvt Ltd, talks about the various strategies they follow to drive quality, innovation and reliability of their products and services to create value for customers and stay above in the competition.
Vizin, one of the premier OEM/ODM manufacturers of mobile accessories, has recently diversified into smartwatches, keeping in mind the growing needs of the millions. Vizin plans to come up with Smart watches, IOT devices, Wi-Fi routers, cameras devices, etc with a focus on Make in India, the demand for which is being spurred by the ever-increasing purchasing power of Indians and changing tastes of the consumers. Now, Vizin wants bring out top-class Made in India products in these categories.
Mr. Gaurav Dureja states, “Vizin has been committed to provide customers with the best products and this stems from our focus on people, passion and pride. We invest significant amounts on training our employees and technical personnel and build a high-performance system to deliver great service and innovative technologies. Vizin’s products are high on quality and Vizin’s mobile chargers and cables are the most desired products among partners and users. Our quality control department is manned by a team of experts in the domain who understand the importance of consistent quality and take vigilant measures for ensuring the same.”
Vizin sees a great future in manufacturing in India as the sector is witnessing a steady growth following various initiatives taken by the Government of India. India provides a very dynamic and vibrant ecosystem for startups. In fact, anyone in India can register a startup online free of cost through the Ministry of Micro, Small & Medium Industries (MSME). Since the requirements are simple, several micro and small industries are cropping up across the country.
Mr. Gaurav Dureja adds, “Vizin’s product strategy driven by world-class designs, high performance and strong damage resistance. India is a huge market to which we pay a special attention. We try to bring out the best innovative technologies for the consumers at affordable costs keeping in mind the diverse needs of the Indian market.”
Vizin has a well-equipped, advanced manufacturing infrastructure to meet the demand and deadlines without fail. And the brand continuously updates its R&D methods and manufacturing processes in line with the latest technologies and changing market dynamics. Vizin constantly evaluates its techniques and strategies to ensure the latest technology to the clients by regularly following customer reviews. Vizin’s infrastructure is divided into several departments like manufacturing, quality control, logistics and R&D to improve efficiency, productivity and cost-effectiveness.
While discussing their expansion plans, Mr. Gaurav Dureja expresses, “We see a bright future for the manufacturing industry in India. We are quite hopeful that India will be the next big manufacturing hub in the coming years. Going forward, we would like to expand our manufacturing setup, widen our product portfolio to manufacture and provide new Smart watches, IOT devices, Wi-Fi routers, camera devices, etc.”