Following huge success in the market, Wings, the well-known audio and gaming products brand today announced the partnership with Optiemus Electronics, a homegrown electronics manufacturing company for manufacturing its range of products in India. With this initiative, Wings will be achieving 100% Make in India manufacturing of its range of products including sound bars, speakers, keyboards, and almost every other gaming and computer peripherals. The partnership will immensely benefit from the state-of-the-art manufacturing facility of Optiemus Electronics in Noida, Uttar Pradesh, which currently has the capacity of 1.5 million TWS earbuds a month.
The partnership to begin with the production of TWS earbuds and gradually start production of soundbars, speakers, keyboards, and almost every other gaming and computer peripheral also in next few months.
Mr. Nishit Sharma, CEO of Wings said, “Ever since our first product itself, our consumers have looked up to us with greater expectations. Wings’ audio and gaming gear are one of the best in their respective segments and we aim to give our customers more than what they love and deserve. Till now, we have sourced our products manufactured from overseas sources, but with the great initiative by PM Modi being an inspiration to thousands of Indian businesses now we want to become completely independent and manufacture our products, right here in UP, India. We want our Indian Gamers to have resources made from their own country and use something they can be extremely proud of.”
Speaking on the partnership, Mr. Nitesh Gupta, Director, Optiemus Electronics Ltd. said, “We are excited to partner with Wings, which has gained popularity in a very short duration among its target customers. This partnership is a testimony to the growing belief and real adoption of Atmanirbhar Bharat on the ground in electronics manufacturing. The market for wearables/hearables has grown significantly in the last few years with the rising aspirations of Indian youth, which is quite unique. At Optiemus, we are also happy to notice that as per the recent counterpoint report, Optiemus led the ‘Made in India’ smartwatches segment, accounting for more than 75% shipments in Q1 FY23”