Thomson the iconic French brand had made a comeback to Indian market with whopping numbers. Selling over 30,000 smart tv’s in 45 days which averages up to 5,000 units per week. The brand has clearly claimed its leadership and has notched up to number 1 position in selling televisions online. With such an impressive re-entry, the brand has left no stone unturned to woo the informed and price sensitive Indian consumer, who wants the best in technology at affordable pricing.
Within 3 months of its launch Europe’s leading consumer appliance brand, has pushed all paddles to penetrate the Indian electronic consumer market. From expanding its manufacturing capacity to introducing an all new UI ” My Wall” in its Pro Series of 32 and 40 Smart Tv’s within 2 months of it’s launch in India and recently launching its non-smart range of Tv’s, the brand promises to give the consumer a 360 degree experience.
Having used its biggest challenge of not going on-the shelf through retail distribution due to arm-twisting by the biggies like Samsung, LG and Sony. The brand has completely turned around the market, instead making its exclusive online sale with Flipkart as the biggest opportunity and henceforth proving success by making itself available in over 14 thousand pin codes across the country.
Enthralled with this huge response from the Indian market, Mr. Avneet Singh Marwah, CEO, SPPL, Exclusive Brand Licensee of THOMSON in India said ‘We want to thank everyone for making Thomson the fastest growing smart TV brand in India and for showing trust in us. Customer satisfaction is our foremost priority and in future you will see some more exciting new products from Thomson.’’
