Mood Indigo, an annual cultural festival of the Indian Institute of Technology Bombay takes a step ahead in its journey with their beach theme ‘A Hawaiian Escapade’ backed by Augmented Reality. Mood Indigo, in its 45thedition taps the AR front by partnering with WOWSOME, India’s leading Augmented Reality platform that helps brands engage with consumers by offering real time, enticing and interactive visual content on their mobile devices.
Mood Indigo, also known as MI is reputed to have over 1600 participating colleges from across the country. Currently being the 45th edition of MI, this festival has become the largest festival of its kind in Asia. Having collaborated with WOWSOME, through interactive digital content, IIT Bombay’s Mood Indigo goes a notch higher. By engaging consumers by giving them the opportunity to experience hyper immersive and interactive visual content through their mobile phones, this makes print more interactive than usual.
Mood Indigo is all set to launch its AR enabled poster and be the first college festival to do so. The fest will display the change in the way one will interact with print media.By enabling this students and participants across the nation willexperience print media in an elevated communicative manner. By using splendid and efficient visual content, WOWSOME shall aid to promote this festival through a radical approach.
Commenting on the association Nishit Dedhia, Media Head at Mood Indigo 2015 said, “Mood Indigo, IIT Bombay’s cultural festival has taken a step ahead in terms of incorporating the best use of technology by associating with WOWSOME for an extensive Augmented Reality campaign. Moving away from traditional photographs and posters to keep college students aware of the upcoming events Mood Indigo plans to produce Augmented Reality enabled posters. In at a completely unique level of audience interaction, simply scanning the posters using the WOWSOME app will lead to additional information through entertaining videos and other avenues.Considered a huge step in digital marketing and advertising, Mood Indigo plans a large scale integration to provide its audience with one of a kind experience through Augmented Reality!”
Vishal Reddy, Founder at WOWSOME said, “WOWSOME and Mood Indigo bring you live interactive posters, tickets and other visual collaterals using cutting edge Augmented Reality. For the first time ever, there will be a single print version of the poster that delivers live updates, quick links, listings and navigation – before, during and after Mood Indigo 2015: just by scanning through the WOWSOME app. This eliminates the need for reprint and redistribution saving precious resources.”