YU mobiles, the 100% subsidiary of Micromax Informatics, today announced the launch YUREKA BLACK, the next generation version of its iconic smartphone Yureka, which has also been the most searched smartphone on Google. Bringing the magic of Black with the new YUREKA, the new smartphone is the perfect amalgamation of ravishing looks & best-in-class specs making the consumers want to flaunt it amongst their peers! YU Televentures sold more than 3 million smartphones in the last two years making it one of the most popular brands among the new age netizens. Targeting the 45% the ever-burgeoning online smartphone market, the launch will also witness YU extending its partnership with the India’s leading e-commerce player, Flipkart yet again after its successful association with it for YUNICORN and YUREKA PLUS.
Commenting on the launch Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics, said, “Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style and performance in one device.”
He further added “We are super excited to join hands with Flipkart yet again as this would help us reach out to the young hyper social consumers. With Yureka we ushered in a smartphone revolution and with the successor of the iconic smartphone, we aim to continue our pursuits to breach barriers and reach newer heights in the online smartphone category”
Speaking on the partnership, Ajay Yadav, Head of Smartphones Category at Flipkart, said, “It is our continuous endeavor to bring latest smartphones at affordable price points, while creating the right connects between brands and buyers. Our exclusive brand alliances, a step forward in that direction, have yielded great response from customers, helping us reinforce our market leadership in the smartphones category. We are confident that the new Yureka Black, which has already generated much hype, will be a hit among Flipkart customers”