Zebronics is an Indian audio, IT, and gaming peripherals, mobile and lifestyle accessories, power solutions, and healthcare and surveillance solutions brand with a mission to provide products that are great on design and performance yet so easy on pocket that every household in the country can afford. During an exclusive interaction with Mobility Magazine, Mr. Yash Doshi, Director at Zebronics, talks in detail about the company’s strategies and the way they are propelling its growth.
As a young generation leader how do you incorporate changes?
As a young generation leader at Zebronics, incorporating changes involves a dynamic approach rooted in market challenges and innovation. Fueled by India’s youthful demographic and a love for cricket, our marketing strategies encompass ATL, BTL, and digital techniques, carefully tailored for impact. We prioritize customer delight through technological leadership and robust after-sales service, acknowledging the pivotal role of marketing in the consumer electronics industry. To deepen our connection with the youth, we launched the ‘Unleash the Champion’ campaign, partnering with Indian cricketers, tapping into the emotional resonance of the sport. Additionally, our 25th Year anniversary celebration saw us teaming up with Janhvi Kapoor, enhancing our brand’s appeal in the audio and smartwatch segment. Zebronics bridges the technology gap with premium products, combining style and functionality. We have collaborated with Gen Z Bollywood icons, cricketers, and musicians, recognizing their charismatic influence. Furthermore, our enduring association with superstar Hrithik Roshan strengthens our brand communication, ensuring a lasting impact across platforms.
What are the new trends that you see in mobile accessories?
Wireless technology, including earbuds and charging solutions, is at the forefront, offering convenience and a clean look. High-quality audio remains a priority, especially in truly wireless earbuds. Smart accessories like fitness watches, smart plugs, etc. are catching up in popularity as well. Immersive gaming gadgets are another dimension that has wide popularity among gamers who now need portable yet sturdy accessories, be it controllers, headsets with microphones, or great sound drivers.
Discuss the positioning of the brand.
Zebronics is a company with a decades-long commitment to enhancing people’s lives. Our goal is to reach consumers where they are, catering to various price ranges effectively. Our strategy centers on consumer-centricity and innovation, providing competitively priced products with both strong offline and online distribution networks and reliable after-sales support. As a consumer-oriented entity, we prioritize customer satisfaction and maintain a robust presence in distribution and retail. Presently, we boast nearly 50,000 distributors and channel partner stores nationwide. This approach has fueled our consistent growth, and we’re confident in sustaining this momentum. Despite our 25-year history, Zebronics maintains a youthful, modern outlook in the business and corporate landscape.
What are the manufacturing opportunities that you see?
Zebronics is also making fast strides into the manufacturing space by building well-tailored and innovative premium products for the masses, which also aligns with the Prime Minister’s vision of going vocal for the local and Aatma Nirbhar Bharat initiatives. Zebronics has already begun its focus and has quantified about 40–50% towards local manufacturing in the categories of mobile accessories, home audio, and lifestyle gadgets. These numbers are going to further increase to about 80–90% with the inclusion of laptops, LED TVs, personal audio, smart wearables, party speakers, and more within a year’s time.
What is your vision for the next 5 years and where see your brand?
Zebronics thrives on its abilities to read the challenges and demands of the market and then innovates strategies on a regular basis with an eye for deliverance across all the spectrums of consumers. With the initiation of the ‘Make in India’ and ‘Aatma-Nirbhar’ campaigns in the country, our paramount focus will be on domestic manufacturing. Aside from this, we have forayed into the laptop category and are the first Indian brand to launch Dolby Atmos-based laptops in India, and the next series of laptops will be made in India. With the increase in demand for all consumer-centric products, our plans are to diminish the gap between the availability of top-tier tech to the mass populace, thereby bringing Premium for Masses and keeping us ‘Always Ahead’.
Covered By: Mobility India / Zebronics
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