UBON Aims to Become Numero Uno Brand in Indian Mobile Accessories Space

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“we provide products with world-class quality at highly affordable prices”.

UBON is a prominent New Delhi-based brand of a wide range of mobile accessories and consumer electronics that addresses the needs of ‘Connected Consumers’ and ‘People on the Go.’ UBON is a lifestyle brand that deals in fashionable consumer electronics which include Bluetooth speakers & headphones, chargers, cables, car accessories, care products, surge protectors & other nifty gadget accessories. In an interaction with Mobility magazine, Mr. Mandeep Arora, Managing Director, at UBON, shares his company’s philosophy, mission, vision and market strategy.

Mandeep Arora shares, “At UBON we try to provide latest mobile accessories like headphones, earphones, powerbanks and the related cables. Our target is the mass market segments in T2 and T3 cities, besides others. UBON is one of the oldest brands and has a strong distribution network—you name a city, we are there. We love to provide cutting-edge innovations in whatever products we provide. Our punchline is ‘BORN TO BE FREE.’ To stand up to our punchline, we want users to be free of cables, get rid of cables. Last year, we launched our Bluetooth speaker with a wireless powerbank. This year, we have come up with wireless pad and wireless charger. We will continue to launch new products on regular basis with innovative features.”

UBON’s wide range of products includes earphones, headphones, speakers, home theatres, cables, screen guards, power banks, and so on. UBON prides itself in providing the most stylish & fashionable accessories equipped with latest technology.

Talking about their product policy and manufacturing strategy, “At Ubon we believe that good and strong packaging is as important as quality of the products, because packaging is something that gives the first impression to the customers. So packaging should be as good as the products inside—strong, protective and attractive. Hence, we pay special attention on providing good packaging. Next, we provide products with world-class quality at highly affordable prices. We have our own manufacturing unit that employs over 300 workers. We want to focus more on domestic manufacturing in the coming times, as importing is getting more costly and complicated.”

UBON’s unlimited passion for technology, content and services, and relentless pursuit of innovation, drives it to deliver ground-breaking new excitements and entertainments in ways that only UBON can. At UBON, they lay emphasis on providing latest innovations and solutions that meet the requirements of the modern-day lifestyle and how they can enhance people’s experiences.

Talking about the opportunity the Indian market offers and his message to the partners, Mandeep arora comments, “The Indian market is so vast and we have just touched 1% of the market, and there are a lot of opportunities that need to be explored and tapped and the partners should aim high. UBON’s aim is to become the Numero Uno brand in the Indian mobile accessories market providing unique and superior quality accessories perfected by continuous improvement, innovation and creativity. We are happy with the way we have been progressing and hope to grow further in the coming months and years.”