Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health, a health technology company, offering a wide selection of smartwatches and bands. During an exclusive interaction with Mr. CP Khandelwal, CEO of PR Innovations, Official Brand empowerment partner of Amazfit in India, delineatesthe success pillars of the brand, the scope of smartwatches in India and the road envisaged ahead.
What has been the success mantra of Amazfit?
At Amazfit, we believe in the power of offering high-quality, feature-rich smartwatches at accessible price points. This resonates deeply with the value-conscious Indian consumer, where affordability without compromising on quality is a key factor in purchasing decisions. Moreover, our tireless commitment to building robust distribution channels ensures Amazfit reaches customers across the vast expanse of India, whether they choose to shop online through platforms like Amazon and Flipkart or prefer to visit their local brick-and-mortar stores.
Having a rich experience of about 25 years in smartphones, what are the strategies that you would like to implement at Amazfit?
My experience in the smartphone industry has solidified my belief in the importance of strategic partnerships and deep market understanding, especially in a diverse and dynamic market like India. I’ve seen firsthand how these elements can drive success. At Amazfit, I aim to further strengthen our distribution network, forge mutually beneficial alliances with key retailers and e-commerce platforms and prioritize the unique needs and preferences of Indian customers, taking into account factors such as regional variations in tastes and preferences.
In the current scenario, what steps should companies take to position themselves in the market and create a strong image.
Building a strong brand image is essential in today’s competitive market, especially in a country as diverse as India. Companies must have a clear and compelling value proposition that sets them apart in the minds of consumers. Prioritizing customer experience at every touchpoint, whether it’s pre-sales inquiries or after-sales support, is non-negotiable. It’s also crucial to invest in innovation – offering cutting-edge features that cater to the evolving needs of Indian consumers keeps you relevant. Finally, targeted marketing that reaches the right audience with the right message is vital for success in a market as varied and nuanced as India.
How is Amazfit Active smartwatch doing in India?
It is doing wonderfully well, the Active goes beyond traditional health monitoring with a ‘Readiness score’. This launch signifies our commitment to empowering individuals on their wellness journey, providing a stylish powerful companion that transcends the ordinary. By combining effortless style, enduring power and advanced wellness features, we envision a future where our users effortlessly balance their active pursuits with a focus on comprehensive health.
What according to your market study is the emerging trend in smartwatches in India and how do you plan to take Amazfit to capitalize?
The smartwatch market in India is experiencing several emerging trends, including:
Health and Fitness Tracking: There’s a growing demand for smartwatches that offer advanced health and fitness tracking features. Affordable Smartwatches with High Specs: Indian consumers are increasingly looking for affordable yet feature-rich smartwatches that offer value for money.
Integration with Smartphones: Seamless integration with smartphones, including compatibility with both Android and iOS devices, is a key consideration for many consumers.
To capitalize on these trends and strengthen Amazfit’s position in the Indian market, several strategies can be implemented:
Expand Product Portfolio: We have a diverse range of smartwatches catering to different consumer segments, including affordable models packed with essential features and premium models with advanced health tracking capabilities.
Enhance Health and Fitness Features: We have invested in R&D to improve health and fitness tracking capabilities, including more accurate sensors, advanced algorithms for data analysis, and integration with best hardware.
Localization and Customization: Offered localized versions of smartwatches with features and content tailored specifically for the Indian market.
Marketing and Branding: Implemented targeted marketing campaigns highlighting the benefits of Amazfit smartwatches, with a focus on health and fitness tracking, affordability. We are participating in various premium Marathons events across India.
What are the plans to foray into the other accessories as well like fitness gear? Discuss the road envisaged.
Expanding into other accessories such as fitness gear is in the pipeline for Amazfit to diversify its product offerings and capture a larger share of the health and fitness market. We understand the needs and pain points of consumers and developing products that resonate with them. We are developing a range of fitness gear products such as TWS, OWS, Smart Ring etc. that complement Amazfit’s existing smartwatch offerings. We will position Amazfit’s fitness gear as high-quality, functional, and stylish options for health-conscious consumers. Emphasizing on durability, comfort, and performance to differentiate from competitors.
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.
Covered By: Mobility India / Amazefit
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.
