ApexTronic India Pvt. Ltd., one of the leaders in audio manufacturers in India, including Wireless Portable Speakers, Party speakers, and soundbars, has created a niche for itself. During an interaction with Mobility Magazine, Mr. Srikant Gupta, Director, ApexTronic, talks in detail about the company’s strategy to keep pace with the growing trends and manifest the various opportunities in manufacturing.
USP of Manufacturing
As support for technologies grows, devices are expanding into mobile devices, including smartphones and tablets, and the number of compatible devices for wired and wireless speakers is growing rapidly. These developments are driving consumers inclination towards adopting better and enhanced home entertainment devices.
ApexTronic India aims to concentrate on the audio segment since the company feels that there is huge scope for it. Owing to the rapid shift in consumer preferences for portable yet higher-performance audio devices. Audio and voice user interface technologies have evolved significantly to offer a wide range of platforms providing higher levels of integration, immersive sound quality, wireless connectivity, and on-device AI for smarter devices.
Keeping this in mind, ApexTronic India plans to foray into a wide range of products like TWS soundbars, trolley speakers, multimedia speakers, and home theatre speakers.
Top Quality
ApexTronic India has aimed to provide top-notch products at affordable prices without compromising on quality. The entire team has consistently worked hard to deliver innovative solutions for their customers’ needs.
ApexTronic India manufactures products like Bluetooth headsets, portable Bluetooth speakers, wired headsets, home audio products, and much more. The company also manufactures motherboards and has recently launched Bluetooth version 5. 3
Huge scope of manufacturing
The brand is also looking into designing these products. The brand has been an ardent supporter of Make in India and is the key contributor to the mobile accessory ecosystem. It will be beneficial for all players to stand together to enhance the efficiency of the ecosystem rather than concentrating on just themselves.
R&D
ApexTronic India adopts a product-specific approach and market-specific strategies. It has a strong R&D effort that has established a state-of-the-art facility in Ghaziabad of about 500 square metres.
Innovative technologies are applied when developing new products and system solutions. The high quality of the products and strong and robust R&D team is the key to success in achieving a leading position in the Indian manufacturing landscape.
Future Road
ApexTronic India also focuses on the manufacturing of Bluetooth speakers, with a wide range of products ranging from TWS to home theatre. With hard work and dedication, it has expanded its services to many states in India in just a few years. Innovation is the key pillar of R&D to tackle challenges and find novel solutions for meeting domestic and global demands.
While summing up, Mr. Srikant Gupta, Director, ApexTronic says, “We plan to focus on the audio segment only as we feel that it has a lot of potential and we would like to concentrate on one aspect only. We have already forayed into a wide range of products like TWS soundbars, trolley speakers, multimedia speakers, and home theatre. We have recently launched Bluetooth 5.3 version.”
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