CallMate, the leading mobile accessories brands that provides a wide range of high-quality and unique products at affordable prices, has successfully completed its 28 years of its glorious journey. On this occasion, Mobility Magazine spoke to Mr. Aayushmaan Wassan, Managing Director, CallMate, wherein the latter talked in detail regarding the milestones of the eventful journey and revealed the anticipated road ahead.
Brief Journey
Since the inception in 1995, CALLMATE has pioneered the Indian mobile accessories landscape, emerging as the vanguard in a market previously dominated solely by Motorola. Founded by former international cricketer Atul Wassan, CALLMATE embarked on a transformative journey, championing innovation and addressing evolving customer needs through cutting-edge electronic accessories.
Milestones achieved
Over three decades, CALLMATE achieved remarkable milestones, shifting the paradigm of mobile accessories. Being the first entrant in India’s mobile accessories market, CALLMATE introduced choice and innovation. Evolving from phone charger assemblies to diverse, technologically advanced offerings, CALLMATE continually redefines industry standards, prioritizing quality, innovation, and customer satisfaction.
Key Learnings and Innovation
CALLMATE’s innovation stems from key insights gained over years of leadership. As India’s inaugural mobile accessories player, CALLMATE recognized the importance of staying ahead. Committed to exceeding customer expectations, CALLMATE combines research, development, and user-centric passion to introduce pioneering products that resonate with consumers.
Changing Landscape of Mobile Accessories
CALLMATE reshaped mobile accessories from peripherals into integral components. Going beyond utility, CALLMATE amalgamated functionality, aesthetics, and technology, seamlessly integrating accessories into lifestyles. Setting new industry standards, CALLMATE’s emphasis on user-centric design and durability revolutionized accessory perception.
Manufacturing Scope in India
Deeply rooted in its Indian heritage, CALLMATE’s base in New Delhi exemplifies its commitment to domestic manufacturing. Spearheading the accessories industry’s inception, CALLMATE contributed significantly to local manufacturing’s growth. Domestic production empowers stringent quality control, rapid market response, and products tailored to Indian preferences.
International Subcontinent Focus:
CALLMATE strategically directs its international expansion towards the burgeoning demand within the Indian subcontinent. Anticipating significant regional requirements, CALLMATE remains agile, responsive, and poised to offer innovative mobile accessories. With a focus on local market dynamics, CALLMATE aims to be the foremost choice across the subcontinent.
Esteemed Partnerships and Innovation:
CALLMATE’s growth is underscored by prestigious collaborations with Maruti Suzuki, Kia Motors, and Amazon Basics. By integrating cutting-edge technology, CALLMATE connects people with their cherished activities and experiences. The brand’s reputation for simplicity, user-friendly design, and seamless integration enhances daily life.
Future Goals
CALLMATE envisions an exhilarating future marked by continuous innovation, expansion, and customer empowerment. Guided by unwavering principles and bolstered by partnerships, CALLMATE is poised to lead the evolution of mobile accessories. By embracing change, CALLMATE will undoubtedly shape the industry’s trajectory, leaving an indelible mark on technology and innovation.
Covered By: Mobility India / Callmate
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