In an exclusive interview with Mobility magazine, Mr. Prasanth Chordia, Managing Director of Hapipola Mobile Accessories shared the brand’s market position, product portfolio, upcoming launches, and brand ethos.
Kindly provide us with an overview of your role and Hapipola’s presence in the market.
As the MD of Hapipola, I oversee a dedicated team of 80 professionals. Currently, our brand boasts an impressive product lineup of 150 items. We offer diverse product categories, including accessories, and we’re gearing up to launch IT products and bags. Our operations span 16 states, and we’re actively working towards expanding to more states in the near future.
What opportunities do you identify, particularly within the IT segment?
The IT segment presents considerable potential, especially for products like keyboards, mice, Wi-Fi dongles, and wireless adapters. This realm offers a wide range of possibilities that we’re excited to tap into.
How do you see the market’s scope and how Hapipola position itself?
The mobile accessories market is a dynamic one, constantly evolving due to high demand. Our strategy revolves around staying up-to-date with the latest technology trends and consistently upgrading our offerings. At Hapipola, we pride ourselves on our ability to adapt and provide innovative solutions.
Tell us about Hapipola’s service policies and any upcoming manufacturing initiatives.
Presently, we provide piece-to-piece replacements for our products. Looking ahead, Hapipola is committed to pioneering new innovations and establishing manufacturing plants as part of the Make in India Initiative. These plants will contribute to our efforts in offering replacement and fresh products, reinforcing our commitment to customers.
In terms of market positioning, how does Hapipola differentiate itself?
At Hapipola, we firmly believe in equitable distribution and customer satisfaction. Instead of encouraging bulk purchases, we ensure a fair distribution of products among all our dealers, promoting an inclusive approach.
Could you share any upcoming technological endeavours that Hapipola is currently working on?
We’re in the process of collaborating with several banks to provide them with smartwatches. This partnership will likely see us making an impact in South Indian banks initially, with future expansion into North India.
In terms of your market reach, could you elaborate on Hapipola’s approach?
Currently, our primary focus is on expanding our presence across as many states and reaching as many customers as possible. Our core philosophy revolves around delivering value and exceptional service rather than being solely driven by financial pursuits.
What are your insights into Hapipola’s approach toward the “Make in India” initiative?
The manufacturing landscape in India holds immense promise, and we anticipate a manufacturing revolution within the next three years. Hapipola aims to be at the forefront of this transformative movement, contributing to India’s growth story.
Lastly, could you brief us about your recent foray into the bags industry?
We believe the bags industry offers substantial potential. Hapipola prides itself on bringing unique and distinctive products to the market. Our latest bag offerings include a locking system that sets them apart from the competition. Additionally, we’ve launched a practical, small waterproof bag with an impressive array of seven zippers, all within the dimensions of a 20 cm or 30 cm bag.
Please share a message for our readers.
Our message is simple: “Move smart with Hapipola”. We’re dedicated to providing innovative, smart solutions that enhance daily lives.
Covered By: Mobility India / HAPIPOLA
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