ERD Group (Electronics Research & Development) has positioned itself as one of the renowned manufacturers and suppliers, offering a wide range of chargers and other electronic products.

During an interaction with Mobility Magazine, Mr. Sanjeev Bhardwaj, CMD, ERD Group talks about the scope of power banks and the various technologies used for it.
1. Discuss the evolving trends in the power banks?
The power bank market is rapidly growing as more people become aware of the importance of keeping their devices charged and ready to go. One of the most prominent trends in the power bank market is the increasing adoption of wireless charging technology. Wireless charging allows users to easily charge their devices without the need for wires or cables, making it more convenient and less time-consuming. Additionally, power banks are increasingly being designed with multiple ways of charging, such as USB-C and USB-A ports, as well as wireless charging, so that users can have greater flexibility in how they charge their devices. Finally, the market is seeing an increase in power bank designs that are water resistant, dustproof, and shockproof, making them better suited for outdoor use and more attractive to consumers.

2. Discuss on the rise of power banks with Wi-Fi chargers. Explain how the consumer can measure the effectiveness of reality battery.
The rise of power banks with WiFi chargers is a shift in the way people charge their devices. With a power bank, the consumer no longer needs to be near an electrical outlet in order to charge their device. This allows the consumer to charge while they are on the go. To measure the effectiveness of the battery, the consumer should look at the mAh (milliampere hour) rating of the power bank. The mAh rating determines how many charges the power bank can provide. The higher the mAh rating, the more charges the power bank can provide before needing to be recharged itself.
3. Power banks have migrated from big to super compact. Explain
Power banks have become increasingly compact over the years due to advances in technology. This means that more energy can be stored in a smaller form factor, allowing them to be more portable and easier to carry. This also makes them more affordable, as they can be manufactured using less material. Additionally, power banks are becoming increasingly powerful, allowing them to charge multiple devices at once and provide a faster charge.
4. Power banks play a vital role in Tier 2 cities like 4000-5000mAh ones. Discuss
Yes, power banks play a vital role in tier 2 cities. In tier 2 cities, access to reliable electricity supply is often limited, and power banks provide essential power access to people living in these areas. They are especially important for people living in areas with poor access to
electricity, as they can provide portable power sources for their daily needs. Power banks are also used to charge mobile phones and other electronic devices, which is essential in these areas as they often lack access to the internet and other modern communications systems. Additionally, power banks can be used as a backup source of power during power outages, helping people stay connected and maintain important daily activities.
5. How would you like to be positioning your brand?
ERD has positioned itself in the market by its quality and affordable prices. Going ahead we also plan to foster this. In future we will utilize brand campaigns and other marketing tactics to position ourselves in an impactful way while resonating with our customers.
6. How do you feel manufacturing in India will play a major role in this segment?
Manufacturing power banks in India could play a major role in the segment by providing access to economical and high-quality products. It could also help promote sustainable energy practices by providing a viable alternative to traditional forms of energy. Moreover, it could provide an opportunity to leverage the country’s large population and workforce to further boost the sector.
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