Feathers Innovations Private Limited has made a name for itself in the list of top brands in mobile accessories, dealing in USB cables, earphones, portable speakers, headphones, and wireless stereo systems in India.
During an exclusive interaction with Mobility Magazine, Mr. Deepak Kumar, CEO and MD of Feather’s Innovation Pvt. Ltd., elaborates about the brand policy and the plethora of challenges brought in and how the organisation has manoeuvred them and geared up to capture additional opportunities. Here’s what he shared with the magazine:
Kindly brief about your company?
Our company started operations in August 2020. We started with mobile accessories, then launched LED TV and home audio systems, and now we are working on smart gadgets and EVs. As of now, we are doing business with channel only, and last year we opened one franchise store in Faridabad. In this FY, we have plans to launch a minimum of 200 stores at the pan-India level. The company has two directors and no reported key management personnel.
Explain about your product range?
We have the latest model in mobile accessories such as data cables,PD chargers, earphones,and power banks, and in TV segmentwe have 24”,32”,40”,43”,50”,55”,65” inches (Full Smart & Android) models. In Home audio segments, we have Tower Systems, Trolley Speakers, and Sound Bar. Smart Gadgets like TWS, Neckbands, and Smart Watches.
How you compare yourself with others?
At Feathers Innovations, the focus has always been on commitment and innovations. We are committed to providing high-quality products and serving customers with the highest standards. It strengthens the quality system and environmental protection and has established First-Class management systems.
Our motto and strategy concentrated on a sharp focus on Designs, Quality, and Affordability; this is what provided the right ingredients for growth at a faster clip.
We try to provide high-quality products at an affordable prices as per the market need. Being in this profession, our only intention is to be on the list of top brands,In Mobile Accessories, LED TV segments, Home Audio Systems category and Smart Gadgets in India.
How do you position your brand?
As we see the market, read the market, and understand the market demand thereafter, we do the product listing.
Feathers Innovations Pvt. Ltd. has positioned itself as the leading brand in providing the highest quality products. The aim is to further strengthen the vision of the brand and make it a global connected lifestyle brand, putting India on the global map when it comes to quality consumer tech offerings. The design technology is spearheaded by Mr. Deepak Kumar, and he has strengthened his position in the market by using aggressive pricing and bringing out the latest innovations.
What kind of Innovations and technology will rule the future?
Technology is all about innovations, hence it was committed to providing high-quality products and serving customers with the highest standards. It strengthens the quality system and environmental protection and has established first-class management systems. We believe we provide the best quality, and our service and warranty have been exceptionally better than others.
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