Lyne is a second-generation, innovative mobile devices, and accessories brand. During an exclusive interaction with Mobility Magazine, Mr. Meet Vij, Co-Founder, Lyne explained how the company is planning to create ripples in the premium mobile accessory market and revealed the road ahead.
Strategical Focus
Lyne has adopted a strategy to focus on audio products, especially TWs, speakers, etc. Moreover, the brand is also planning to extend its reach on online business and explore D2C space through website for increasing the sales and presence in the online space.
It is planning to focus on the consumer audio business, which consists of headphones and soundbars. Lyne has realised that the Indian audio industry is supposed to boom in the next couple of years, so it has changed its focus to the audio segment and plans to launch more products.
USP of the brand
Lyne has a wide range of products, and their assortment of products is exceptional and unmatched in terms of both quality and price. The brand is focusing on providing the best innovative technological items, mainly premium products, at the most affordable prices.
Quality of products
Lyne products are high in quality and offer many benefits to music lovers who want the convenience of being able to listen to their favourite tunes on the go. Their wireless capabilities give you total freedom and versatility, so one can enjoy music wherever one wants.
The offered product range is designed to be sleek and durable while catering to the comfort of an all-inclusive audience. Lyne’s products stand out in the market thanks to their design-centric style, user-friendly specs, and robust service. The brand also entails promoting its products through a variety of “through-the-line” and “above-the-line” branding channels.
Customer Satisfaction
Lyne has consistently maintained high customer satisfaction rates with a focus on innovation, technology, performance, and affordability. The brand provides premium-quality products and services at reasonable prices.
Door-to-Door Service
Lyne formulates a very strict policy of door-to-door service as well. It allows a year’s warranty on all products. Whenever the customer comes with a complaint, the team at Lyne makes sure that the problem is addressed within a day and that the repair or replacement of the product is done within 15 days at the customer’s door.
Partners
Lyne has a wide network of partners, and its relationships are based on trust and mutual respect. The brand is happy to work with them on increasing its presence. Lyne believes that the partners aren’t just sales enablers; they help us stay connected to customers.
Future Plans
The brand plans to go aggressive and plans heavy investment in promotional activities in the next 2–3 years. The brand also aims to increase its profit threefold in the coming three years. The brand aims to grab the opportunity in the Indian market and create more opportunities for the growth of partners as well.
Mr. Meet Vij says, “We see a lot of potential in the audio segment; hence, we plan to focus on the wide range of products like TWS, speakers, etc. Going ahead, we aim to attain profit threefold in the next three years and also reaffirm the door-to-door service for customer satisfaction.”
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