Microdigit, headquartered in Dubai and expanding into India, represents 19 countries, specialising in computer accessories, mobile accessories, and electronics. Their product lineup includes parity speakers, Bluetooth speakers, watches, TWS earphones, and more. With plans to cover all Indian states by 2025, they focus on audio products and IT accessories. Microdigit anticipates significant growth in India’s vast market and stays ahead through robust R&D efforts, ensuring the launch of unique, standout products to meet evolving consumer demands.
In an exclusive interview, Mr. Thariq Malick, CEO of Microdigit, delved into the brand’s ideals, vision, and mission, shedding light on its positioning within the Indian market. Furthermore, he provided insights into the upcoming product launches, offering a glimpse into the brand’s future endeavors and strategies.
Can you provide us with an overview of Microdigit?
Microdigit is headquartered in Dubai and is currently expanding its business operations into India. We represent 19 countries and specialize in offering a diverse range of products including computer accessories, mobile accessories, and electronics.
What products does Microdigit offer?
Our product range primarily focuses on computer and mobile accessories, along with various electronics such as parity speakers, Bluetooth speakers, and more. In the realm of mobile accessories, we offer a wide array of watches, TWS (True Wireless Stereo) earphones, and other related products.
What are Microdigit’s plans for 2024?
In 2024, our primary goal is to expand our presence across India. We aim to establish a strong foothold in all states, particularly focusing on expanding our reach in the northern regions. Additionally, we are actively seeking distributors to facilitate this expansion. By 2025, we envision covering the entirety of India, with a specific emphasis on audio products and IT accessories. Considering India’s vast market potential, we anticipate achieving nationwide coverage by the following year.
What opportunities do you foresee in the Indian market?
India presents immense growth opportunities, especially in comparison to other markets. With a burgeoning consumer base and increasing demand for tech products, we have high expectations for our sales in India. The sheer size and diversity of the Indian market offer significant potential for Microdigit to expand its presence and increase its market share.
How does Microdigit work on the latest innovations?
Keeping up with the latest innovations is indeed a significant challenge, but we have a dedicated Research and Development (R&D) team committed to addressing this. Our R&D efforts focus on continuously developing and launching new products that offer unique features and stand out in the market. By prioritizing innovation, we aim to differentiate ourselves and maintain a competitive edge in the rapidly evolving tech landscape.
What is your message? Microdigit’s expansion into the Indian market signifies tapping into the country’s immense market potential. With a diverse product range and a commitment to innovation, Microdigit is focused to make a significant impact and establish itself as a prominent player in India’s tech industry.
Covered By: Mobility India / Microdigit
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