MKG Group Private Limited is one of the leading companies in the distribution business. During an exclusive interaction with Mobility Magazine, Mr. Vikas Garg, Director, MKG Group Private Limited, explains how he has consistently pushed the edge of technology and expanded their network around the northern region.
MKG Group Private Limited has been there for the past 20 years and has been in the distribution business for almost more than two decades with a vision to offer the best services to its clients.
MKG Group has been the leading distributor network dealing with IT products like laptops, tablets, smart gadgets mobiles, all consumer durable items like LED TVs, washing machines etc. and mobile accessories as well. It has been able to attain success by using the simple logic of capturing the market first and figuring out profitability later. The company has been able to maximize its capabilities by monetizing its offerings effectively.
Single Umbrella for IT, Mobile, Consumer Durables and Mobile Accessories
The rapid rate of urbanization and the growth of a young population that is enjoying rising incomes are creating a large emerging middle class in India. Fuelled by the falling prices of consumer electronics, these radical demographic shifts are expected to further transform the consumer durables and electronics market in India. MKG Group has understood that the country is seeing major changes compared to the global average for consumer durables and electronics products such as air conditioners, washing machines, and refrigerators, which also highlights the significant headroom for future growth.
Evolving Trends
Based in Agra, MKG Group has understood that in northern India, the margins are less, while that is not the same in the southern region. Moreover, volume and value have increased while turnover and ASP (average selling price) remain the same.
Transparency, Authenticity & Loyalty
MKG Group believes that companies that embrace transparency as a core business value leads to customer loyalty, and business success. It also believes that businesses that are transparent are able to build a strong foundation of customer trust and loyalty, which in turn can help drive sales. Brands that prioritize transparency in their social approach realize gains in consumer trust, increased sales, and a bolstered brand reputation.
Treating transparency as a core company value that guides all aspects of a company’s operations is a key to long-term success. MKG Group puts transparency into practice on a continuous basis to build and maintain trust with customers. Consumers are increasingly attracted to brands that are transparent, authentic, and true to their values. Exceptional customer service builds trust by showing that the brand cares about its customers’ needs. Customer satisfaction and services are the two aspects that play a pivotal role in strategic decisions and operational business based on these principles.
Wide Reach
MKG Group has a wide reach and has grown very fast due to its aggressive marketing strategy, competitive pricing, high-quality products, and ability to quickly respond to customer feedback and needs. It has a wide reach in Agra, Dehradun, Bareilly, Noida, Ghaziabad, Eastern Uttar Pradesh, Madhya Pradesh, East India & Jhansi etc.
Future Plans
MKG Group would continue to provide the best innovative products that appeal to a wide range of consumers and extend its horizons. Moreover, in the long run, it aims to extend its reach to 25 more cities and the south of India by the end of 2025 and export consumer electronics goods.
Mr. Vikas Garg says, “MKG Group was established in 2000, and over the two decades we have been able to strengthen our foothold due to transparency, loyalty, authenticity, and teamwork. In the future, we aim to be a one-stop solution for all IT products, Mobile, Consumer Durables and Mobile Accessories under one umbrella. Currently, we have about 10 branches in India, but we plan to reach southern India within the next couple of years.”
Covered By: Mobility India / MKG Group
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