Smart TV Segment in India is Booming
Greetings from the Mobility Magazine!
This month’s cover story talks about the trends in the Indian smart TV segment. The Smart TV share in India’s overall TV market grew 33% YoY in Q1 2022 to reach its highest ever at 89%, according to the latest research from Counterpoint’s IoT Service. Sales of the traditional (CRT) TVs have declined as people are shifting from the traditional TVs to smart TVs. First time buyers are buying only smart TVs. With sales reaching millions of sets a year, the prices have come down significantly in the last few years. Also OTT content is growing more and more popular. Reports estimate that the smart TVs market will grow at a CAGR of nearly 21% from 2021 to 2028. Earlier, televisions were for family viewing and watching together, but now they are becoming personal devices with each person wanting his own TV in his room. This trend is set to continue with the increasing per capita income.
Mobility wishes all its readers a Happy Rakshabandhan (on Aug 11) and a Great 75th India’s Independence Day (on Aug 15, 2022).
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