Wireless Audio Segment Continues its Robust Growth
Dear Readers,
Greetings from the Mobility Magazine!
This month’s cover story talks about the India’s wireless audio segment which has grown fast last year and expected to continue its growth for several years to come. According to the IDC report, India’s truly wireless stereo (TWS) market witnessed record sales shipping 20.3 million units with a healthy 74.7% YoY (year-over-year) growth in 2021. The pandemic-driven use cases continued to generate the demand for smart audio devices, with tripled shipments YoY in the first half of the year. Festive discounts, competitive pricing, multiple launches and new entrants led to strong adoption in the latter part of the year.
In 2021, the India-based vendors captured over 65% shipments in the TWS category, compared to about half of the market last year. BoAt emerged as the leader with two-fifth of the shipments during the year.
BT Personal speakers and trolley speakers are seeing great traction in terms of demand, majorly due to the sheer convenience, connectivity, power back-up and mobility. The market is fast moving towards AI Voice-enabled smart speakers, BT connectivity, and Display & RGB dancing lights.
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