You have to look at the market as a device market: consumers in their minds do not differentiate between a tablet and a phone and a PC; for them it’s a device, which will enable them to do something they like. They want to invest their money and resources in the device which suits them the best. So, I think, it is an artificial divide we have made in our minds like PC market, tablet market, smartphone market, etc. As long as the device is intended to do the same thing, it’s a one market.
So what happening is, consumers are getting more choices nowadays, and then every six months the trends are changing with the invasion of new technology, new devices and updates. Our aim is to enable as many choices as we can for the consumer to choose from, so that they can make the right decisions. If they want to buy a PC, we should have a variety of PCs available starting from Rs 15K to 1 lakh and beyond; if they want to buy a good smartphone, then we should have range of smartphones available; and if they want to buy a tablet, we should have a range of tablet available. Eventually the decision is up to the consumer about what he wants to buy.
We make the right CPU with right chip, which can make the device work beautifully …that is our aim. Our processors enable multitasking, work fast, give high performance and consume less power, which gives high battery life.
We are open to all OEMs. Flipkart wants to launch high quality devices for consumers and Intel provides the right technology and right chips …that is how our association with Flipkart started.