Bluei is the most leading manufacturer of Fast Travel Charger, Micro Data Cables, Mobile Power Bank, Mobile Charger, Bluetooth Speaker, Mobile Tools, Data Card, Data Cable, etc. During an exclusive interaction with Mobility Magazine, Mr. Akhilesh Chopra, Director, Bluei, talks in detail about the journey of the brand, its policies and the road ahead.
Journey so far
The idea was seeded in 1988 as a Chopra TV corner in Ratia, a small city in Haryana. An electronic outlet was started with the strongest motive: to draw customers’ attention towards Chopra TV Corner with a positive attitude and better service. In 2003, the company entered the mobile industry after eight successful years. The company launched the brand Bluei in 2009 and entered into a new business in security cameras. And in 2011, Bluei entered the mobile accessories market under the leadership of Mr. Akhilesh Chopra as a director.
Success mantra
Providing better quality and the best services our mantra to get success in business. Buyers always look for superior and valued services; if any brand is unable to provide the same, it will be difficult for your brand to survive in the long term. Being the director of Bluei, your priority should be quality instead of expanding right away.
Meeting the diverse needs of clients
Bluei has been able to meet the diverse needs of clients by conducting thorough market research and analysis to understand the specific needs and preferences of different customer segments. We have also developed a wide range of products with different features and specifications to cater to the varying demands of their customers.
Scope of mobile accessories and security products
The scope of mobile accessories and security products in India is vast, as the country has a large and growing market for smartphones and other mobile devices. With the increasing use of mobile phones, the demand for accessories such as cases, screen protectors, chargers, and headphones is also on the rise. Additionally, the need for security products such as antivirus software, VPNs, and password managers is becoming increasingly important to protect personal data and privacy.
Manufacturing
We are optimistic about the growth potential of our gadget brand in the manufacturing sector of India. With the government’s Make in India initiative and the country’s skilled workforce, we believe that our brand can contribute to the development of this sector and provide quality products to Indian consumers.
Future Innovations
We recently launched Bluei Rubicon 10000mAh wireless charge with 30W power delivery and 20W magnetic charger feature. The RUBICON offers versatile connectivity options, featuring Type-C input and output ports that support both charging and discharging functions. This means you can charge your devices and the power bank itself with the same cable, streamlining your charging experience. Designed with convenience in mind, the Rubicon comes with a built-in mobile stand, turning your power bank into a portable charging station. Set it up and enjoy hands-free use of your device while it charges, making it perfect for watching videos, video calls, or browsing content.
Covered By: Mobility India / Bluei
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