Ssbright is an electronic accessories startup that makes quality and affordable mobile accessories. The brand focuses on delivering the best products to our customers. With consumer centricity at its core, Ssbright constantly evolves with unique innovations in the audio and tech worlds, forging its way into the future with a sense of co-creation and innovation in our products.
Utilizing cutting-edge technologies and robust chips, the experts customize every product so that users can enjoy the experience of their accessories. Ssbright is driven to provide clients with courteous service. The brand can achieve the highest level of innovation by being a part of the trends and providing world-class products. With a promise to provide efficient after-sale support and do everything in its power to provide dear customers with top-notch service.
During an exclusive interview with Mobility magazine, Mr. Prateek Nebhnani, Business Head of Ssbright, delved into the journey, the brand’s market positioning, and upcoming ventures and product launches.
Can you briefly introduce yourself and your brand?
I’m Prateek Nebhnani, the Business Head of Ssbright, a mobile accessories brand that has been thriving in the market for the past 18 years. Initially starting with basic mobile speakers, we’ve steadily grown into a dynamic and youthful brand. Our product range now includes a diverse array of offerings such as headphones, neckbands, TWS (True Wireless Stereo), smartwatches, and our standout specialty, big party speakers.
What changes have you observed in the Indian market over the years?
The Indian market has undergone significant evolution over the past decade. There’s been a notable shift in consumer behaviour, particularly among the younger demographic, who are increasingly willing to invest in high-quality and innovative products.
Could you share some insights into the new products Ssbright is currently developing?
This year, Ssbright is particularly focused on expanding our lineup of party speakers. We’re pushing the boundaries by introducing higher power ranges, catering to the demand for immersive sound experiences at gatherings and events.
What’s your perspective on the Make in India initiative?
The Make in India initiative has been instrumental in fostering local manufacturing and boosting indigenous brands. At Ssbright, we’re fully aligned with this vision and are actively working towards incorporating locally made components into our products. We aim to eventually manufacture our entire range within India.
How significant is the speaker market in India, and what trends have you noticed?
The speaker market in India has witnessed exponential growth, driven by the rising preference for owning personal sound systems rather than renting them. Portable speakers, in particular, have surged in popularity due to their convenience and compact design, reflecting the demand for on-the-go entertainment solutions.
How does Ssbright stay ahead with the latest innovations in the industry?
Staying attuned to the evolving needs of our tech-savvy customer base, Ssbright continuously introduces innovative products to the market. For instance, our recent launch of a Smartwatch with TWS integration demonstrates our commitment to offering cutting-edge solutions that enhance user experience.
Can you outline Ssbright’s approach to customer service?
At Ssbright, delivering exceptional customer service is paramount. We prioritize quality assurance throughout our product lifecycle and offer comprehensive support for our speakers and accessories. Currently, we’re exploring avenues to further enhance our service offerings, with a focus on expanding our service network to better serve our customers.
What message would you like to convey to your audience?
Our message is clear – Ssbright is dedicated to providing top-notch products at affordable prices. We’re not only committed to meeting customer expectations but also to contributing to the Make in India initiative. With a relentless focus on quality and innovation, we’re poised to continue making waves in the mobile accessories market.
Covered By: Mobility India / SSBright
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