Robotek is one of the leading companies in audio segments like earbuds, smartwatch, headphones, speakers etc. During an exclusive interaction with Mobility Magazine, Mr. Sahil Aggarwal, Director, Robotek talks in detail regarding the various operational strategies that help attain excellence, and how the company’s growth would be a determinant factor in their successful streak.
Describe how you have handled the challenges and turned opportunities.
Music has been constantly evolving with changing times. In recent decades, one of the biggest changes music has experienced is its exposure to technology. The music industry has been strongly influenced by technology and has witnessed various breakthroughs. Technology has become ubiquitous and has altered the way we interact with the world. Various impactful changes can be witnessed in the music industry with the commercialization of sound recording and playback devices.
We have understood that the pulse of the consumers and the music is at the core, and it’s our aim to help rediscover music and help enjoy the riffs, basslines, and solos that were always there but never heard. Robotek is one of the leading brands in mobile phone accessories in India and develops innovative solutions that create smart experiences to make life easier, more productive, and more entertaining at home.
What has been the goal of Robotek and how are you propelling towards it?
Factors that are driving the growth of the professional segment of the audio market, such as rising demand for energy-efficient technologies in portable audio devices, growing traction of in-vehicle infotainment systems, and increasing demand for high-quality audio output, are some of the key factors driving the growth of the market.
Robotek has been one of the most reputed and respected brands for audio and sound solutions. The Robotek products are built to the exacting standards of the Indian market, which demands reliability and high performance in rugged usage conditions. With over a decade of experience in designing and manufacturing professional audio equipment, we aim to be the leaders in the world of audio solutions.
How do you demarcate offline & online business?
Robotek is expanding its footprints to meet rapidly growing customer demands. With the new offline store, we are extending our sales channels, reaching out to our offline customers in every region. Moreover, we also plan to extend our sales strategy.
Which are the market areas you plan to foray into?
Our goal is to produce innovative solutions wherever high sound quality is important. Since inception, we have been providing our clients with the very best in terms of technologically advanced products and services, including loudspeakers, party speakers, sound systems, stereos, etc. The products at Robotek provide all the flexibility one needs to enjoy high-resolution wireless sound in every room of the house.
Recently, we have also come up with a wide range of smartwatches, and our products are very good in quality and technology as well.
How do you see your brand 5 years hence?
Robotek always believes in redefining technology and creating cost-effective solutions, and these will continue to be the major objectives in all our groundbreaking product endeavours as our key focus. Moreover, customers’ satisfaction and commitment would also remain to define the way we do business. In the long run, we would definitely develop and integrate the highest calibre of performance audio technology into our products and foray into more segments. Further, we would endeavour to prioritize the use of premium materials, cutting-edge technologies, and rigorous testing procedures to ensure that our products not only meet but also exceed our customers’ expectations. Robotek plans to stay ahead in the Indian audio market by offering quality products that are reliable, long-lasting, and user-friendly and redefine the audio experience by providing an extraordinary level of sound output.
Covered By: Mobility India / Robotek
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