Sonilex Car Accessories deals with a wide range of car accessories in India and is the most renowned and trusted brands. During an exclusive interaction with Mobility Magazine, Mr. Avinash Gilhotra, Director, Sonilex Car Accessories, discusses the need to devise mission-oriented strategies to push the boundaries of manufacturing and give the best innovation to the consumers.
Discuss the mantra for Sonilex Car Accessories.
Sonilex Car Accessories offers genuine and reliable accessories. It strives to provide customers with durable and long-lasting products that can withstand the demands of daily use. Moreover, at Sonilex Car Accessories, we have always kept in mind that the products are developed employing the industry approved component and advanced technology. We thrive on a brand policy of quality and innovative technology. Sonilex Car Accessories are available at Budget-Friendly rates Sonilex is prominent brand of a wide range of Car Audio & Accessories that appeal to the taste of the latest generation youngsters and car users. Sonilex products are available at budget-friendly rates.
What is the scope of Car Accessories in India?
Car accessories has a huge scope, and we see a lot of potential in the segment as we can enhance both the interior and exterior of cars, trucks, and other vehicles through different accessories like neon lights, body kits, rims, car alarms, and stereo systems.
The rise in disposable incomes and greater exposure to international auto styling has contributed to the rapid growth of the car accessory industry in India. From air-conditioners to automatic transition, car owners are investing in several different car accessories, which they find are best suited for their vehicle.
Discuss how you customise the wide range of products as per needs of consumers.
Buying accessories is a much more affordable way of doing up your car, compared to full customisation. A lot of customisation options are now available – namely Coating, Seat Covers, Stereo Sets, Flashy and Neon themed Lights and so on.
Sonilex Car Accessories customises the needs of the consumers and satisfying them by offering luxurious look for their cars at a reasonable price. The brand is committed to maintain the high quality of each product, so that customers get full satisfaction after buying our product. Apart from that, the brand works hard to provide the best car accessories under the budget. The group incorporates talented and committed individuals who work hand in hands with one another to offer the best quality vehicle assistants to the customers.
What are the new products that you are planning to launch?
We already have a wide range of products like High End Car Infotainment System, Car Care Products, Car Bluetooth Kit, Matting, Sound Deadening Materials, and Subwoofer. However, we are planning to be as a one stop shop for all car accessory needs. We aim to strengthen our product line with new Car Music Systems.
Discuss the manufacturing scope that you foresee?
We see a huge scope in manufacturing in India. Manufacturing locales, customer demands and operating models are all evolving, creating a dynamic market for car accessory manufacturers. The rise of tariff and non-tariff protection (Stringent Testing, Quality Related Barriers), the existence or lack of free trade agreements with certain countries, and other government-to-government concerns could impact the business performance of these companies.
In the next 5 years, how do you plan to place yourself?
In the next 5 years, we plan to become the leader in car accessories by zeroing on specific opportunities for future strategies and increase production pipelines.
Covered By: Mobility India / Sonilex
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