Swipe Unveils Freedom OS – The New Level of User Experience


SWIPE has become the first Indian mobile technology brand to have Android-based ‘Freedom OS’ that promises to take the smartphone user experience to the next level with unique features including high level of customization. SWIPE ELITE, Swipe’s latest offering comes with the Freedom OS that promises freedom in the hands of the smartphone user with attractive customization features.

Shripal Gandhi said “We are rolling out features in FREEDOM OS in waves, concentrating first of all on the freedom to customize UI & Swipe Box aspects. This FREEDOM OS has been tested throughout a long preview period & in future it is possible to offer some value added upgrades to our loyal customers. Rest assured we are working 24×7 to improvise on features and prioritizing the quality of UI experience over anything else. Swipe has a number of firsts to its credit when it comes to the communications devices market in India – be it India’s first 3D tablet, or India’s first 6” Fablet, or India’s first 5.5” Fablet with fingerprint sensor, or India’s first Tab-Top with in-built 3G and many more.”

About 65% of Swipe customers are in the age group of 18-30 years and it is proved that the Indian customer values quality above everything else. After putting a year-and-a-half on research & development, engineering team at Swipe has been making some great fixes and improvements to reliability and performance. Swipe comes out with a truly innovative offering in Freedom OS, which is developed especially for tech-savvy, young user who is looking for a superior user experience in a smartphone.

Elaborating on the Freedom OS that gives a unique edge to ELITE, Shripal Gandhi, Founder and CEO, Swipe Technologies, said, “The latest smartphone buyer insights reveal that consumers prefer to customize their phones not only in terms of accessories, but also in terms of the User Interface (UI). Due to the limited UI customization available in the stock Android, Swipe has decided to design a product that allows users to hold a highly-customized UI. This was made possible by the Android-based Freedom OS. With Freedom OS, ELITE offers innovative features like Theming Engine, localized Swipe Search Engine, customizable home screen gestures and an extensive Swipe gallery with numerous theme options, live wallpapers & fonts. Another delight to the end consumer is the Swipe Box that offers up to 100GB Cloud Storage Space.”

SWIPE ELITE is going to be an ONLINE ONLY offering and will be available exclusively on Flipkart.com from 19th August 2015.