With its popular SPARK smartphone series, TECNO hits the 1 million Spark customer count in 7 months in India. The watershed moment reinforces TECNO’s success story in India on the back of a ‘segment-first’ approach which has consistently pushed the benchmark for entry-level and mid-budget smartphones on camera, design and the overall feature-led experience.
With Spark series including SPARK Go Plus and recently launched SPARK 5, TECNO has set a benchmark of bringing the most affordable dot notch display, biggest screen, futuristic premium design, AI-supported Quad camera, massive battery in the budget segment which was unprecedented and went a long way in creating real value for the customers of the segments.
The achievement has also lent a supporting hand in boosting TECNO’s immediate efforts to offer a common, interactive online platform for its consumers with ‘TECNO Spot’. This innovative platform has provided consumers with compelling means to connect and interact with their favorite smartphone brand, while indulging in games and contests. The endeavor also marks the company’s intent to ramp up its online play and build a strong community of TECNO Smartphone users in India.
Commenting On the development, Arijeet Talapatra, CEO of TRANSSION India said, “Since its incubation, TECNO demonstrated its unfaltering commitment to the India market. With our offerings and initiatives, we have tried to create real value for our customers and the people of Greater Bharat. And the achievement of 1 million Spark customers clearly shows that our customers have acknowledged the value we have created for them and appreciate our efforts. With our consumers being the glue that holds the brand together, it is imperative for us to continue putting our best foot forward in order to serve them better. TECNO Spot is one such initiative that we believe will enable us to connect with our customers in a better way.”
TECNO Spot is a community platform for TECNO users and can be accessed either by registering at https://spot.tecno.com/in/index.php or by downloading the TECNO Spot App from the Google Play Store. Within one month of its launch, TECNO Spot India is now a 6000+ strong user community that enables users with latest news, launches, reviews, tips and tricks on photography and engaging activities. Consumers can get to know more about the functioning of a product, or seek clarity on any issues faced by them in regard to their TECNO smartphones and also share suggestions and feedback about the products. And the fun part is that the consumers can also participate in contests, polls and stand a chance to win exciting prizes, while interacting and supporting each other, just like a community.
As per the Counterpoint Report for Q1’20, post the launch of the Spark Series, TECNO has strengthened its position as one of the Top 5 offline smartphone brands in the 5-7k segment. Stepping into 2020 H2, TECNO in line with its ‘India First’ approach will further consolidate its position to build a strong portfolio across 5-10K smartphones category by introducing many other segment-first features such as best in-class battery, design, display and camera experience that is customized to enhance the life of the Indian consumers.