In an exclusive interview with Mobility Magazine, Mr. Vishal Shukla, Co-Founder of Tessco Mobiles shared perspectives, the brand’s vision, and its promising future prospects.
Kindly provide us with a brief overview of Tessco’s journey.
In 2016, we embarked on the Tessco journey with the aim of delivering quality products to customers at affordable prices. We began by tapping into the booming mobile accessories market and set up a shop in the City Centre. Over time, we garnered excellent feedback from customers, which allowed us to expand. Today, we have a spacious office spanning over 4,000 square feet. Initially, we offered around 20-30 products, including chargers, cables, power banks, Bluetooth headphones, and speakers. Now, our product range has expanded to over 300 items, including mobile batteries and accessories compatible with various brands. We’ve also recently launched 4-5 smartwatch and TWS models.
How has Tessco positioned itself in the market?
We’ve positioned Tessco as a middle-segment brand in the vast Indian market, targeting customers in tier-B cities and metros. Our unique selling proposition (USP) revolves around providing quality products at affordable prices, focusing on delivering a satisfying customer experience. Our goal is to establish Tessco as a lifestyle brand in the market.
What are the key segments that Tessco plans to explore in the future?
Currently, the Indian market is rapidly evolving, with new products and technologies emerging daily. TWS (True Wireless Stereo) is gaining significant traction, and we’ve responded by launching a wide range of 3-5 TWS models, along with smartwatches like VFSW, R1, R2, and 80W speakers. We are continuously adapting to the changing landscape.
Can you discuss Tessco’s manufacturing plans?
While we import 80-90% of our products from China and Taiwan, we’ve made strides in manufacturing in India. We’ve started producing chargers, and cables, and assembling speakers domestically. Our charger category, in particular, has seen excellent manufacturing growth. Additionally, we’re manufacturing power banks and cables while assembling power banks and speakers in India. There’s still a long journey ahead, but we’re making steady progress.
Could you share some insights into Tessco’s service policy?
We have a presence in over 250 cities across India, working with distributors who provide services to our customers. Our accessories come with a 6-month guarantee, and compatible mobile batteries are covered for a year. We also have collection centres where customers can conveniently meet retailers and exchange products.
What are Tessco’s future plans for the brand?
Looking ahead, in the next 2 years, I envision Tessco as an international brand. We’ve already completed 7 successful years in the Indian market, covering nearly 90% of it. Our focus is now on expanding to international markets. We’ve already started operations in Chile, and South America, and have plans to capture the Arab country’s market.
What message would you like to convey to our audience?
India holds immense potential in the mobile accessories segment, with only around 40% of the market explored so far. There’s a vast opportunity waiting to be seized. With a commitment to quality products and excellent service, we can easily achieve our goal of making India shine in this industry.
Covered By: Mobility India / Tessco
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