UBON offers a wide range of mobile accessories. During an interaction with Mobility Magazine, Mr. Lalit Arora, Co-Founder, UBON, talks in detail about the product range, the strategies devised, and the future innovations planned.
- UBON is a perfect example of a successful family-run business. Take us through the journey.
UBON stands out as a prime example of a flourishing family-operated enterprise, tracing its journey back to its inception in 1999. Based in Delhi, India, UBON has emerged as a preeminent brand in the realm of gadget accessories and consumer electronics, adeptly catering to the demands of both “connected consumers” and individuals constantly on the move.
UBON has curated a diverse product portfolio encompassing items such as Bluetooth speakers, headphones, chargers, cables, car accessories, care products, surge protectors, and an array of more than 125 accessories.
I was always driven by a profound passion for electronics and mobile accessories. Motivated by the aspiration to provide high-quality, durable, yet affordable mobile phone accessories to the masses of India, we recognized the absence of significant players in the mobile phone accessories segment, a rapidly burgeoning niche in the country.
The overarching objective of the UBON brand is to cater to the needs of “connected consumers” by offering a comprehensive range of over 126 products and accessories.
Discuss the wide range of products that you have? How do you see the scope of mobile accessories.
UBON boasts an extensive and diverse range of products, catering to various needs and preferences in the mobile accessories and gadget accessory market.
UBON offers a selection of Bluetooth speakers, providing users with high-quality audio experiences for both indoor and outdoor use which are designed to be portable, wireless, and stylish, enhancing the entertainment value of mobile devices.
The brand offers a range of headphones and earphones, including wired and wireless options, engineered to deliver superior sound quality, comfort, and durability, catering to audiophiles and individuals on the go.
UBON provides a variety of chargers, including wall chargers, car chargers, and wireless charging pads. These accessories ensure that mobile devices stay powered up and ready for use at all times.
High-quality charging and data transfer cables are a crucial part of UBON’s product lineup. UBON’s car accessories include items enhance the convenience and safety of using mobile devices while driving. The brand’s product range extends to a wide variety of other accessories, including card readers, karaoke equipment, computer speakers, soundbars, and home theatre systems.
Mobile accessories have become fashion statements, and consumers often seek accessories that align with their personal style. This trend opens up opportunities for brands to offer stylish and customized accessories.
- What are the strategies involved in your brand positioning in the market?
UBON offers a wide and diversified range of products, and this comprehensive product lineup allows to cater to a broad spectrum of consumer needs and preferences.
UBON’s commitment to stringent quality control and the use of advanced technologies enables them to reach a wide range of consumers, including budget-conscious shoppers, which is particularly relevant in price-sensitive markets like India.
The brand has leveraged partnerships with leading online marketplaces, such as Amazon, Snapdeal, and Flipkart, to reach a broad online audience.
Collaborating with well-known celebrities and influencers like Neha Kakkar, Great Khali, Jannat Zubair, Sangram Chougule, Tiger Shroff, and Rana Daggubati as brand ambassadors helps UBON gain visibility and credibility among its target audience.
UBON’s focus on consumer satisfaction rather than sole revenue generation is a distinguishing factor. UBON’s marketing efforts include both online and offline initiatives, leveraging digital advertising, social media engagement, and traditional advertising channels.
- What are the strategies involved in making a strong distribution?
UBON has a strong retail distribution network in India, and as we launched in Kenya, we are actively setting up there as well. Expanding offline UBON stores and connecting new retail networks in a variety of regions is our prime focus. We are available on various platforms like Amazon, Flipkart, Snapdeal, etc.
Share your thoughts on manufacturing and how do you see your brand in manufacturing map of India?
To further strengthen its position, UBON can continue to invest in innovation, explore global expansion opportunities, and adapt to evolving market dynamics while maintaining its customer-centric approach.
Covered By: Mobility India / Ubon
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