Unifire, established in 2022 and headquartered in India, specializes in the design and promotion of cutting-edge audio-focused consumer electronics. The company’s diverse product range includes wireless earbuds, wired headphones, wireless speakers, smartwatches, and a myriad of mobile phone accessories. Unifire prides itself on its commitment to innovation, delivering high-quality audio experiences across its product lineup. With a focus on meeting the evolving needs of tech enthusiasts, Unifire continues to make waves in the industry, combining style and functionality in its offerings.
During an exclusive interview with Mobility Magazine, Mr. Rajan Sehgal, Director, Unifire, provides insights into the brand’s mission and vision. He elaborated on the diverse product portfolio, encompassing mobile accessories spanning from budget-friendly to high-end offerings.
Kindly brief us about yourself.
We’ve been actively involved in the Mobile Accessories business for the past 17 years. Initially, we possessed extensive knowledge about accessories but operated without a distinct brand. Our focus was on OEM for other brands. Eventually, we decided to leverage our expertise and establish our brand. It’s been 1.5 years since we embarked on this journey, and we’ve garnered a positive response from the market. Our products are gaining recognition for their quality and affordability.
Could you tell us about the range of products your brand offers?
Our product portfolio is quite comprehensive, covering a wide array of Mobile Accessories. This includes batteries, chargers, hands-free devices, data cables, speakers, tempered glass, TWS, airpods, and more. Essentially, if you name it, we have it.
What is your unique selling point (USP)?
One key aspect is our approach to manufacturing. We engage in both Make in India practices and imports from other countries. This dual strategy allows us to assemble products locally with impeccable finishing. The imported packaging and PCBs enhance the overall appeal, attracting more customers.
How do you position your brand in the market?
Our brand is positioned to cater to a wide range of customers by offering products in different price brackets. We have products spanning from lower to middle and high-range, ensuring we meet the diverse requirements of our customers.
Could you elaborate on your distribution channels?
We’ve established a network of super stockists and distributors based in specific regions and areas. This strategic approach allows us to efficiently reach out to our target audiences and meet the demand in different locations.
How do you determine the pricing for your products?
Our pricing is determined by various factors: since we assemble products locally, engaging in Make in India practices, it helps us maintain competitive pricing. Additionally, the wide range of products we offer contributes to the rapid growth of our business.
What is your message to the industry?
My message is hard work and innovation are key to success in the market. Prioritize customer satisfaction, and with dedication, no one can hinder the growth of a brand that is committed to quality and customer satisfaction.
Covered By: Mobility India / Unifire
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