Cellbay Mobiles & Electronics Pvt Ltd, headquartered in Hyderabad, is a leading multi-brand mobile retail chain. Founded by highly experienced industry directors with two decades of expertise, Cellbay possesses robust fundamentals, ample funds, and a strategic vision for expansive growth in the mobile business.
During an exclusive interaction with Mobility Magazine, Mr. Krishna Prasad Cheruku, Vice President, Cellbay, highlights the company’s seven-year journey, commitment to customer satisfaction, and innovative marketing strategies. Joined by Mr Soma Nagaraju, Founder & Managing Director , Cellbay , Mr. Suhaas Nallacheru, Director- Strategy & Planning, Cellbay; and Mr. Sudeep Nallacheru, Director – Marketing, Cellbay shared insights into market dynamics, premiumization trends, and future expansion plans.
Kindly brief us about yourself.
Mr Soma Nagaraju, Founder & Managing Director, Cellbay – We are extremely happy to celebrate 7 years and as Cellbay completes 7 years, I express gratitude to the people who have made it. With a relentless focus on customer satisfaction, innovation, and building strong relationships with customers, Cellbay has become an integral part of the lives of millions of Indians by delving into a strong marketing approach and strong pillars of popularity and customer satisfaction. The immense polarity is the result of loyalty shown by its customers. Cellbay would continue to provide shopping experience to cater to a diverse country. Instead of self-endorsement, Cellbay has built immense trust and credibility through genuine experiences and opinions of the consumers and stands as the best buying experience in retail.
Mr. Krishna Prasad Cheruku: It’s been an incredible seven-year journey with the company, and I take immense pleasure in contributing to our success in the B2C sector. Working alongside our dedicated team has been truly rewarding.
In our recent strategy meeting, our Managing Director laid out the vision, Mr. Suhaas discussed expansion plans, and Mr. Sudhir delved into our unique marketing approach. Our focus revolves around meeting customer needs, a principle that drives every aspect of our business.
One noteworthy strategy involves giveaways during festivals such as during Diwali and Dasara. However, I understand the scepticism that sometimes surrounds freebies in the consumer’s mind. We’re committed to transparency, and rather than viewing it as a tactic to mask product quality or inflate margins, we see it as an opportunity to enhance the overall customer experience.
Our approach is distinct – we prefer to provide value rather than simply offering freebies. For instance, when a customer purchases a smartphone, we might include a complimentary smartwatch or high-quality earbuds. These gestures go beyond profit margins; they underscore our commitment to giving customers tangible value for their money.
The key is not just in attracting new customers but also in retaining them. We prioritize building and maintaining customer loyalty, and Mr. Suhaas’ mention of a remarkable 33% repeat customer rate is a testament to the success of our initiatives. Our activities extend beyond industry norms, creating a unique space for Cellbay in the market.
In essence, we are not just selling products; we are crafting an unparalleled customer journey where every purchase is an investment in quality, supported by our commitment to customer satisfaction and loyalty.
Mr. Suhaas Nallacheru: Cellbay, a seven-year-old company, operates across Telangana with 60+ stores. Specializing in mobiles, electronics, and IT products, we’re committed to quality and statewide accessibility.
How big is your supply chain?
Mr. Suhaas Nallacheru: Our retail chain spans Telangana, specializing in mobiles, accessories, and fast-growing consumer durables, delivering quality products and convenience statewide.
What changes have you seen in the market?
Mr. Suhaas Nallacheru: Over the past one to two years, significant shifts in consumer behavior have unfolded, with 2024 emerging as the year of premiumization. Consumers increasingly prioritize longevity over price, driving a swift transition from small to medium-range to premium smartphones. Our market, in tandem with technological advancements like 5G, experiences rapid growth. Recognizing and capitalizing on this consumer shift, our company is thriving as we witness a surge in demand for premium segment smartphones, reflecting both market dynamism and our commitment to staying ahead in the ever-evolving tech landscape.
What is your USP
Mr. Suhaas Nallacheru: At Cellbay, our unwavering belief centers on prioritizing the customer-first experience. Our distinctive proposition lies in delivering unparalleled after-sale services, solidifying our reputation for exceptional customer-care. The statistics speak volumes, with over 30% of our customers becoming repeat patrons. This loyalty underscores our commitment to providing not just products but an enduring relationship. Our overarching objective is clear – to establish Cellbay as the most trusted brand throughout the state of Telangana, a testament to our dedication to customer satisfaction and trust.
Kindly brief us about your Marketing strategies.
Mr. Sudeep Nallacheru: In the current landscape, digital marketing is the reigning trend, and our focus on growth lies in tapping into the vibrant youth demographic. Recognizing the youth’s inclination towards social platforms like Instagram and Facebook, we’ve witnessed remarkable marketing outcomes. The pivotal factor is the wealth of data we’ve amassed. Transitioning customer preferences from traditional to social network platforms has proven to be an engaging and impactful marketing strategy, showcasing tangible differences and positive outcomes in our sales approach.
How does your USP impacts your marketing strategies?
Mr. Sudeep Nallacheru: In the current trend, finance is a prime consideration. Our marketing strategy adeptly navigates this by elucidating various finance options on social platforms. This approach, often overlooked, has been a pivotal success in our social network marketing endeavors, fostering awareness and understanding among our audience. An initial strategy proved immensely successful, setting a strong foundation.
What new exciting scheme have you created for marketing?
Mr. Sudeep Nallacheru: Our groundbreaking zero down payment offer on mobiles became a phenomenal success, significantly boosting our business through impactful marketing strategies.
What are your customer service policies?
Mr. Sudeep Nallacheru: Our upcoming initiative involves a free service camp promoted through social media. Customers visiting our stores enjoy complimentary service checkups, and handset exchanges are rewarded with the best values. These engaging marketing tactics continue to elevate and drive our business growth.
What are your plans for upcoming years?
Mr. Krishna Prasad Cheruku: At Cellbay, our founding vision and mission remain steadfast: to be the most trusted brand in the mobile retail industry and provide an unparalleled shopping experience. As our directors articulated, our expansion plan aligns with these principles. While aiming for 100+ stores across Telangana, we recognize the evolving market dynamics favoring tier 3 and 4 towns. Shifting our focus, we acknowledge the burgeoning potential in these areas, where rising per capita incomes signify promising markets. Our goal within the next year is to establish a robust presence in these towns, building on the success we’ve already witnessed.
Presently serving over 5 lakh customers, our aspiration is to extend our reach to a million customers soon. Internally, our team of 300+ dedicated employees is set to grow to 500+, with a commitment to providing support and opportunities to both direct and indirect employees, exceeding a thousand in total. This expansion not only reflects our commitment to customers but also our dedication to fostering employment and contributing positively to the communities we engage with. Our journey toward excellence continues, driven by a vision that prioritizes trust, customer satisfaction, and sustainable growth.
What message would you like to give?
Mr. Suhaas Nallacheru: Embark on a unique shopping journey at Cellbay. Visit our stores for an unparalleled buying experience that defines excellence in retail.
Covered By: Mobility India / Cellbay
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