vivo, the global innovative smartphone brand, announced its collaboration with India’s largest online marketplace Amazon.in to unveil its first smartphone U10, under its brand new U-series portfolio. Following the successful launch of online focused Z-series, vivo is all set to reinforce its presence with the launch of U-series for the price conscious consumer.
The U10 will come with ‘Fast Charging in the box’ and focuses on powerful performance and long-lasting battery besides providing best-in-class processer. It will be developed for millennials using customer insights shared by Amazon.in.
Sharing his thoughts on the collaboration, Mr. Nipun Marya, Director Brand Strategy, vivo India said, “We strongly believe in offering innovative and personalised experiences that meet the varied preferences and requirements of our customers across the country. Our association with Amazon.in for our brand-new U-series portfolio will help us cater to the specific needs of our Gen Z customers who want a reliable, responsive and performance- driven smartphone that fits their budget well.”
Commenting on the partnership, Mr. Nishant Sardana, Category Leader – Mobile Phones, Amazon India said, “Our customer understanding & insights, clubbed with vivo’s technology prowess form the cornerstone of the new U-series. The new U10 will see an enviable blend of technology and price for today’s savvy millennial. With this launch, we continue to build a strong portfolio in the smartphones category, providing customers with a vast selection across price points and an unmatched shopping experience.”
With innovation being vivo’s bedrock, the U10 will be a perfect amalgamation of battery and performance at a budget. The launch of the all new U-Series will help vivo further strengthen its online focused product portfolio.