Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Honda previews its first electric SUV arriving in 2024 with estimated range

    October 1, 2023

    Tata Motors charges up Nepal with the game-changing Ace EV

    October 1, 2023

    NueGo and Fukrey 3 movie team up to drive change with electric AC buses, setting new standards for sustainable transport

    October 1, 2023
    Facebook Twitter Instagram
    Trending
    • Honda previews its first electric SUV arriving in 2024 with estimated range
    • Tata Motors charges up Nepal with the game-changing Ace EV
    • NueGo and Fukrey 3 movie team up to drive change with electric AC buses, setting new standards for sustainable transport
    • Infinix Big Billion Days Extravaganza – Exclusive Deals with the Zero Hour Special on 30th Sep at 7 pm
    • BSH Home Appliances Redefines Fabric Care with the Launch of New All Round Care Front Load Washing Machines
    • HAMMER introduces AI Voice Commands in the new Actice 3.0 Smartwatch
    • North Eastern Council in collaboration with TSSC launches ‘5G Experience Centre’ in Guwahati
    • Woodman launches Innovative X9 Lag-Free Navigation Android Stere
    Facebook Twitter Instagram LinkedIn YouTube
    Mobility IndiaMobility India
    • News
    • Interview
      • Channel Focus
      • Retail Focus
    • Reviews
      • Product Featured
      • Hot Product
    • Featured
      • Top Stories
      • Event
      • Report
    • Gadgets
      • Smartphones
      • Imaging/Camera
      • Laptops
      • TV
      • Audio
      • Apps
    • E Mobility
      • EV
      • Auto
    • Gaming
    • Home Appliance
    • Make In India
    Mobility IndiaMobility India
    Home»My Story»KDM Believes in the Concept of Make in India and Sell to the World
    My Story

    KDM Believes in the Concept of Make in India and Sell to the World

    MOBILITY INDIABy MOBILITY INDIAOctober 9, 2020Updated:October 13, 2020No Comments4 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    KDM, founded in Mumbai in 2011, is a provider of a wide range of mobile accessories. KDM is one of the staunch supporters of Make in India and vocal for local programs and the brand is currently manufacturing their products in their manufacturing plant in Gujarat. In an interaction with Mobility Magazine, Mr.N D Mali Director of KDM, shares their company’s philosophy, mission and business & manufacturing strategy.  

    N D Mali shares, I have had a special love for mobile devices and mobile music gadgets since my childhood. In 2005, I thought I should start my own brand. Then in 2008 I visited the internal market and met some manufacturers & suppliers there and discussed my desire to start my own brand. They explained how things work and encouraged me to start my own brand. I did further research on my plan from 2008-2011 and finally in 2011 launched the KDM brand based out of Mumbai. In 2011, the first products under our KDM brand were earphones charges and cables then we added other products like adapter, speaker TW, smartwatch to add our product line over time. Today, we have over 300 products in our lineup. Today, we have presence all over India through our channel network.“

    When asked about what KDM stands for and what inspired them to choose this brand name, 

    N D Mali   briefs, “KDM is a type of standard gold which was widely used in the yesteryears, so we named it KDM to signify that our products are of high value-for-money like KDM gold.” 

    Also Read:

    Speaking about their channel partners, their channel network and the opportunities for mobile accessories in the Indian market, N D Mali comments, “Mobile Accessories market is very big and it offers lots of opportunities, though there is increasing completion in this segment. Today, we have two national channel partners–one for north and one for south India. We have over 500 micro-distributors spread all over India. There is a very good opportunity in the TWS segment. Coming to Smartwatches, in my opinion there is a market but not that big. The smartwatches are more like fancy gadgets or gift items than utility products. So providers should focus on the corporate and other gifting segments to promote their smartwatches. Smartwatches will be here only for a short time; in the long-run they are not great items from the business point of view.”

    Revealing about how they want to position KDM in the TWS market,.N D Mali  shares, “We will have two levels of TWS products—one with high quality aimed at premium customers and the other with medium quality aimed at mass market. Both will be promoted and sold under the KDM brand.” 

    With tensions mounting between India and China, the Make in India and vocal for local campaigns have gained fresh momentum. Government wants India to become self-reliant manufacturer without being dependent on imports from China. Speaking in this context, N D Mali   says, “Make in India campaign was launched in 2014 by our Hon’ble PM Narendra Modi, and in the same year we started our manufacturing plant in Gujarat making mobile chargers. We later started manufacturing powerbanks and cables. We also procure some of our products from other manufacturers from Delhi and Noida. As far as possible we want to use only India-made components and raw materials. We strongly support the campaigns Make in India, atmanirbhar and vocal for local. In future, we will work more actively on our Make in India plans. We even want to export to other countries. Our slogan will Make in India and Sell to the World. We are planning to launch several new products in the coming months the details which I cannot share at this point of time.”   

    KDM Make in India
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    MOBILITY INDIA
    • Website

    MOBILITY INDIA Bureau: If you have an interesting article/experience/case study related to the ICT industry to share, please send us at editors@roymediative.com

    Related Posts

    Make In India Mobility Magazine September 2023

    September 20, 2023

    KDM dedicates Moon Pods to the nation on successful Chandrayaan 3 landing

    August 25, 2023

    KM-CH365 KDM MULTICHARGER -The Ultimate Charging Solution

    August 21, 2023

    Comments are closed.

    YXL
    Top Stories
    Cover Story

    TWS Market – Affordability & Appealing Aesthetics attribute to unparalleled performance

    By MOBILITY INDIASeptember 21, 20230

    Follow @mobilitymag Convenient and hassle-free way to listen to music TWS stands for True Wireless…

    Cover Story

    Sleek & Stylish Chargers to Energize Your Devices in No Time – Instant Fast Chargers that can fuel the devices

    By MOBILITY INDIASeptember 1, 20230

    Follow @mobilitymag A mobile charger is a portable charger that allows users to restore power…

    News

    Best Mobile Phones below 30K

    By MOBILITY INDIAJuly 5, 20230

    There are too many options available to the consumers when it comes to mobiles under…

    News

    First Made-In-India Chip To Be Rolled Out By December 2024: Minister

    By MOBILITY INDIAJune 27, 20230

    First Made-in-India chips are expected to be rolled out by December 2024, Union Minister for…

    News

    Power banks – the IdealOption, to fuel your devices while on the Go

    By MOBILITY INDIAJune 18, 20230

    Power banks are portable chargers, which are equipped with a circuit to control the power…

    About US
    Mobility-logo

    A-23, 1st Floor Okhla Industrial Area, Phase-1, New Delhi-110020 (India)

    Telephone: 011-41602841, 011-40536384 -87

    Mob No. : 09811346846, 09625243429, 08287406709

    Regd.Off.: 38-B/56 Block, C. R. Park, New Delhi-110019.

    My Story

    Retail jobs in India down 12 percent amid record festive sales

    By MOBILITY INDIAOctober 8, 20220

    Femina Miss India world, Ms. Sini Shetty visited U&i booth at Big 7 Expo

    By MOBILITY INDIAAugust 30, 20220
    1 2 3 Next

    Make In India Mobility Magazine September 2023

    By MOBILITY INDIASeptember 20, 20230

    Mobility Magazine September 2023

    By MOBILITY INDIASeptember 20, 20230

    Make In India Magazine August 2023

    By MOBILITY INDIAAugust 19, 20230

    Mobility Magazine August 2023

    By MOBILITY INDIAAugust 19, 20230
    Facebook Twitter Instagram LinkedIn YouTube
    • Home
    • Contact
    • About Us
    © 2023 Mobility India. Designed by Roy Mediative.

    Type above and press Enter to search. Press Esc to cancel.