Papa Strives to Bring Mobile Accessories with Unique Designs at Affordable Prices


Papa brands cater to many aspects of human life and have been segmented to Papa Health, Papa Wear, Papa Audio etc.  PAPA Brands are owned by Mumbai-based Webkraft Inc, the brainchild of techies, Vedant Agrawal, Aayush Agrawal and Vishal Sharma, who are always enthused by new technologies and latest trends in the market. Papa Audio brand, one of their several brands, particularly provides affordable audio accessories which are at par in quality with the big names in the market. In an Interaction with Mobility Magazine, Vishal Sharma, Co-Founder of Webkraft Inc, shares about PaPa Audio’s product portfolio, marketing strategy and future plans.

Vishal Sharma Co-Founder of Webkraft Inc,   “Today, Papa reputed as a highly quality-conscious brand that strives to bring new and unique designs.”

Vishal Sharma comments, “PAPA brands have been envisioned to cater to the consumer needs in different segments including human wear, healthcare and audio electronics segments. Papa Audio, which is meant to provide cutting-edge audio accessories including Bluetooth speakers, Bluetooth neckbands, Bluetooth sports earphones, wired earphones, powerbanks and various cables for the mobile lovers. We are soon launching smartwatches, tablets and home automation too. Quality is the core USP of Papa Audio–right from R&D to manufacturing and QC. India being a large market for mobile accessories, there is big opportunity for providers like us whose aim is to provide high quality products that meet the needs of Indian mobile users at affordable prices. We have a research team whose focus is to create newer models that are unique and customer-friendly. At PAPA we always strive to bring new and unique designs.”

During and after lockdown period, mobile accessories is one of the few segments that saw upward swing in demand. The rising disposable incomes are expected to push the demand further up. Papa Audio focuses on providing cutting-edge mobile accessories to the Indian customers.  PAPA Brands in general aim is to bring to the consumers the latest and best quality products at affordable prices.

Briefing about their brand strategy for 2020, Vishal Sharma adds, “We have now established ourselves in the market as a highly quality-conscious brand. For the coming months and years, our focus will be to reach audiences via various marketing channels for which we have earmarked decent amount of funds. At PAPA, we believe that human intervention is crucial for the success of any business. Hence, we are look out to add the best partners to our supply network to help us create a successful brand. We are also going to expand to newer markets and tie up with new partners to take Papa Audio to the next level. Next year, we will launch smartwatches and healthcare products and these products will be from those already in the market. In a nutshell, Papa audio is not a run-of-the-mill brand, but a brand that appeals to masses of different classes and age groups.”

Papa’s R&D, manufacturing and marketing teams are driven by the chief aim of creating a community of loyal shoppers and to satisfy their latest fashion & music needs with top quality products at affordable prices. Today, Papa has a portfolio of over 2000 retail products, across different brand categories, including mobile accessories and other non-electronic items. Papa plans to come up with more products in the coming months and years to meet the latest in needs of their rapidly expanding customerbase. Papa Brands are aiming to become the most reliable and wanted fashion & music product providers.