Fitbit Launches Digital-first Campaign – ‘Sweetest Diwali gift isn’t a sweet’ to strengthens its 360-degree marketing activations

Fitbit, now part of Google, has rolled out a brand new digital-first campaign – “Sweetest Diwali gift isn’t a sweet” to strengthens Fitbit’s ongoing 360-degree marketing activations and partnerships while tapping one of the most celebrated festive seasons in India, to urge people to give a gift of health to their loved ones.    As part of… Continue reading Fitbit Launches Digital-first Campaign – ‘Sweetest Diwali gift isn’t a sweet’ to strengthens its 360-degree marketing activations

Fitbit Premium launches StrongWill with Will Smith

Will Smith has recently joined the Fitbit family and made his public commitment to improve every aspect of his health and wellness. The legendary rapper and actor is creating and curating a Fitbit Premium-exclusive collection of whole-health guidance. Six sweat-inducing, endorphin-boosting workouts and mindfulness sessions in the Will Smith: StrongWill curriculum are now available. From room-shaking workouts to smooth stress-relief techniques,… Continue reading Fitbit Premium launches StrongWill with Will Smith

Fitbit Luxe Fitness and Wellness Tracker Available in India

Fitbit announced India availability of Fitbit Luxe, a fashion-forward fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness. From stress management tools to automatic activity and sleep tracking – you can keep track of all your health metrics in an effortlessly chic bracelet design. Luxe’s breakthrough design… Continue reading Fitbit Luxe Fitness and Wellness Tracker Available in India

Fitbit Releases FitbitOS Software Update with New Health and Convenient Features

Fitbit has recently rolled out a FitbitOS software update packed with new health and convenient features. The new Fitbit OS 5.2 software update makes it even easier to stay healthy, connected, and motivated—right from your wrist. OS 5.2 will start rolling out to Sense and Versa 3 users over the next couple of weeks, with access to… Continue reading Fitbit Releases FitbitOS Software Update with New Health and Convenient Features

Fitbit Sells 3.3mn Smart Wearable Devices in Q3

Smart wearable brand Fitbit has announced it sold 3.3 million devices at an average selling price of $104 per device in the third quarter that ended on October 3. This is a 8 per cent increase (year-over-year), driven primarily by the introduction of higher-priced smartwatches and consumer demand for its new smartwatch, the Fitbit Sense.… Continue reading Fitbit Sells 3.3mn Smart Wearable Devices in Q3

Fitbit Enhances Smartwatch Experience with OS Update, Debuts Best Heart Rate Tracking Yet for Versa 2, and Delivers Expanded Premium Features

Fitbit announced several new software updates, bringing advancements to its popular smartwatches and Fitbit Premium membership service so you can put your health and fitness goals front and center this holiday season and into the new year. The release of OS 4.1 for its smartwatches powers new sleep features and greater functionality right from your… Continue reading Fitbit Enhances Smartwatch Experience with OS Update, Debuts Best Heart Rate Tracking Yet for Versa 2, and Delivers Expanded Premium Features

Fitbit announces its new fall line-up Versa 2, Aria Air & Fitbit Premium

Fitbit announced the launch of Fitbit Versa 2 , the next generation of its best-selling smartwatch, Fitbit Versa. Versa 2 delivers a new precision-crafted swimproof design, includes innovative sleep features like Sleep Score and smart wake, and is packed with even more advanced health, fitness and smart features to elevate every moment. 1 For next-level… Continue reading Fitbit announces its new fall line-up Versa 2, Aria Air & Fitbit Premium

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Fitbit Collaborates with Singapore’s Health Promotion Board

Fitbit announced that it will be collaborating with Singapore’s Health Promotion Board (HPB) on a healthy population project in support of Singapore’s Smart Nation initiative. The HPB is Singapore’s government agency that implements policy and programs to improve the nation’s health. This is Fitbit’s first major integration of a digital health platform and wearables into… Continue reading Fitbit Collaborates with Singapore’s Health Promotion Board

Fitbit Ships More than One Million Fitbit Versa Devices

announced that it has shipped more than one million Fitbit Versa devices since general availability began on April 16, demonstrating strong consumer demand for a well-designed, health and fitness-focused smartwatch with long battery life and broad compatibility, at an affordable price point. Additionally, Fitbit announced that more than 2.4 million users have already used its new female… Continue reading Fitbit Ships More than One Million Fitbit Versa Devices

Fitbit Announces New Premium Guidance and Coaching Offering

Fitbit  introduced a new premium guidance and coaching paid offering designed to analyze your Fitbit data and activity level to deliver a custom curriculum of workouts, programs, content and other tools tailored to your specific goals. The first tools to launch with this offering include a new Fitbit Coach app, which rebrands the current Fitstar Personal Trainer app… Continue reading Fitbit Announces New Premium Guidance and Coaching Offering